11-03-2014
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KD, Kobe and LeBron Get New Elite Series Team Collection from Nike »
As basketball’s regular season winds down and the playoffs near, Nike’s vision for excellence hits a high point. The Nike Basketball Elite Series Team Collection represents the best for the best: footwear designed to the exact specifications of LeBron James, Kobe Bryant and Kevin Durant. The collection includes the LEBRON 11 Elite, KOBE 9 Elite […]
10-02-2014
LeBron Still #1 in Sneaker Sales Among Active Players with $300 Million »
The Nike LeBron X was the first signature shoe for LeBron James to put him head and shoulders ahead in terms of sneaker sales. In 2012 LeBron sales reached a whooping $300 million while other lines reached $50 million for Kobe Bryant, $35 million for Kevin Durant, $25 million for Derrick Rose. Back in December […]
28-01-2014
NOLA Gumbo League Collection Including Nike LeBron 11 All-Star »
Nike Basketball is paying tribute to the unique flavor of New Orleans with the 2014 NOLA Gumbo League Collection, including three shoes: LEBRON 11, KOBE 9 Elite and KD VI. A “gumbo” in the cultural sense, New Orleans is an eclectic mix of characters, music, cuisine and art. Inspired by the flavors and stories of […]
15-01-2014
Nike Unveils 2014 Black History Month Collection Including LeBron 11 »
For the fourth year Nike is honoring Black History Month with a collection that pays tribute to a group of extraordinary athletes and their unwavering dedication to achieving success at the highest levels. The 2014 BHM Collection was designed under the theme, Sport Royalty, to honor Nike’s kings and queens of sport: LeBron James, Carmelo […]
25-12-2013
Release Reminder: Nike LeBron 11 Christmas Pack »
Nike Basketball continues a holiday tradition with three new Christmas Day colorways of the LeBron 11, Kobe 8 System and KD VI. Each pair of this year’s Christmas Day signatures come complete with complementary logo lace locks that serve as personalized ornaments. Each pair has a unique style celebrating the season. The LeBron 11 is […]
11-12-2013
Nike Unveils KD 6, Kobe 8, and LeBron 11 Christmas Pack »
The Christmas colorways of Nike Basketball signature shoes are an annual tradition. This year, three wintertime stories are linked by special logo lacelocks that connect to create custom signature ornaments. LeBron James brings the Xmas spirit to the beach with this special edition of the LEBRON 11. A chilly mint color takes on a Christmas […]
19-04-2013
Leo Chang Breaks Down the Nike Basketball Elite 2.0 Collection »
The Nike Basketball Elite Collection 2.0 officially makes its debut this Saturday, 4/20, with the Nike Plus enabled Gold Pack trio for LeBron James, Kevin Durant, and Kobe Bryant. One week later is the official launch for the Superhero pack, which comes without Nike+ capabilities, but enhanced with other powers in the form of the […]
22-03-2013
Nike Sportswear’s Superhero Pack for LeBron, Kobe and Durant »
Nike honors these stars and their super powered status by championing Kevin Durant’s lightning speed, Kobe Bryant’s unparalleled snake-like vision and awareness, and LeBron James’ diamond-hard toughness. Two celebrated sneakers are aligned with each player… The Nike Air Hyperflight and the Nike Lunar Force 1. Both were founded on the principles of making footwear as […]
