26-07-2014
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LeBron James’ Sneaker Rotation During 2014 Rise Tour in Asia »
This summer, Nike taps into the passion of aspiring young basketball players in Greater China with the 2014 RISE basketball campaign. From July 21-25, LeBron James visited Beijing, Guangzhou, Hong Kong, Taipei and Kaohsiung to help players improve their performance and achieve breakthrough. Kobe Bryant will follow up next week and visit six cities in […]
05-11-2013
Inside Nike Basketball’s LeBron 11|11 Experience – Part Two »
On October 27-29th, the folks from Nike Basketball invaded Miami Beach and took over the 1111 building. On the 6 & 7th floor of the city’s most prestigious parking garage, Nike setup a LeBron 11|11 experience. Nike even commissioned exotic car rental company Lou La Vie for a Lamborghini Aventador Roadster that matches King James’ […]
28-10-2013
Nike Basketball & LeBron James 11|11 Experience Event Photos »
Before the Miami Heat open the new NBA season, LeBron James helped Nike Basketball kick off the 11|11 Experience event in Miami Beach Sunday. Running until game night, the brand experience includes an opportunity to purchase the new LeBron 11, NIKEiD design sessions, a t-shirt design workshop, footwear trialing, training sessions, product customization and social […]
16-10-2013
Charles Williams Wears “White Collection” Zoom LeBron III at Nike Event in Beijing »
Recently, we’ve learned that Nike ran an entire set of the LeBron series in all white and all black for showcase purposes, similar to the display sets that Jordan Brand had ran. While in Beijing yesterday to help walk media through the new LeBron 11, Nike Basketball Footwear Product Director Charles Williams broke out a […]
08-10-2013
Sneaker Con Miami October 2013 // LeBrons On-Feet Recap »
The spectacle that is Sneaker Con always provides many interesting wears from the attendees in the house. Sure when the show shows up in Miami you’ve gotta expect a larger number of LeBrons than usual. There’s a little bit of everything here… the whole spectrum of sneakers… Genearal Releases, Limited Editions, Player Exclusives, Customs, and […]
23-07-2013
Rare LeBron Player Exclusive / Friends & Family Exhibition in Manila »
The two-time NBA champion, LeBron James of the Miami Heat, arrived in Philippines Monday afternoon for his much-awaited one-day “Witness History” tour. James’ Manila visit also marks the arrival of basketball stars in the country which includes Kobe Bryant of the Los Angeles Lakers, Derrick Rose of the Chicago Bulls, Dwight Howard and James Harden […]
23-07-2013
Nike Project Lion: LEBRON X Customization Project in Philippines »
Upon the announcement of LeBron James’ one-day visit in Philippines, fans did all they could to get a chance to see King James up close and personal. Thousands (yes, thousands) were in line for days, under the extremities to get those coveted tickets. You’d think that would be the lasting memory from this tour. Nike […]
25-08-2012
LeBron Plays Voleyball & Ping Pong at Nike+ Festival of Sport 2012 »
LeBron James spent the last day of his Nike China tour making the rounds at the Nike+ Festival of Sport 2012 in Shanghai. The four-day festival is aimed at encouraging sports participation in China and features a variety of sports and superstar athletes, drawing thousands of attendees. LeBron took a break from the courts to […]
