Recap: LeBron Kicks off Nike China Tour in Beijing »

Aug 23, 2012 at 11:35 am | eventslebron-james

With a new gold medal to go with his MVP award and championship ring, LeBron James made a triumphant arrival in Beijing on August 21st, 2012 to kick off a four-day Nike China tour. It’s LeBron’s seventh visit to China and will include a visit to Shanghai. The tour is part of the Nike’s Find […]

Recap: LeBron’s UNKNWN Miami Grand Opening Party »

Dec 18, 2011 at 7:37 pm | eventslebron-james

This past Friday, December 16th 2011, LeBron James and a few buddies from his high school days opened a prime boutique in the heart of South Florida, called UNKNWN. UNKNWN is “an edgy positivity towards an abstract destiny,” said co-owner Chris Julian. They carry an array of upscale urban brands such as Tantum, COMME des […]

The 2011 LeBron James Greater China Tour wrapped up with Opening of Nike Festival of Sport »

Aug 19, 2011 at 1:39 am | eventslebron-james

The 2011 LeBron James Greater China Tour ended its successful journey with a coaching clinic and the much-anticipated opening day of the first annual Nike Festival of Sport in Shanghai. The Game Changers basketball coaching clinic, held this morning at Shanghai Sports University, is an ongoing program aimed at teaching college students the importance coaching […]

The 2011 LeBron James Basketball Visits Xian and Shanghai »

Aug 18, 2011 at 1:41 am | lebron-james

As a part of the 2011 LeBron James Basetball Tour, Nike and LeBron James spend two days coaching and playing with young athletes in the ancient Chinese capital of Xi’an. Day five of the tour touched down in Xi’an, Shaanxi province. Located in the central part of the country, Xi’an is one of the oldest […]

The 2011 LeBron James Basketball Tour Visits Chengdu (China) »

Aug 15, 2011 at 1:35 am | eventslebron-james

Located in the western part of this geographically diverse region, Chengdu is considered by many Chinese as one of the best travel spots in all of China for its relaxed pace and friendly people. The first day in Chengu commenced with a visit to a local Nike Store to unveil the new Nike Max Air […]

The 2011 LeBron James Basketball Tour Kicks Off in Taipei »

Aug 11, 2011 at 5:07 pm | eventslebron-james

The 2011 LeBron James Basketball Tour kicked off its four-city journey this afternoon in Taipei, Taiwan, at the Taipei World Trade Center. Today’s focus was on two training sessions for two very special groups of basketball players, the children of the Eden Social Welfare Foundation and the Chinese Taipei U-19 national team. After warming up […]

Recap from LeBron James’ MVP Ceremony. It’s all About Loyalty. »

May 3, 2010 at 2:43 pm | around-the-nbalebron-james

LeBron James received 116 of a possible 123 first-place votes to win in a landslide for the Most Valuable Player award. He joined Bill Russell, Wilt Chamberlain, Kareem Abdul-Jabbar, Moses Malone, Larry Bird, Magic Johnson, Michael Jordan, Tim Duncan and Steve Nash on a who’s-who list of back-to-back winners. Once again, LBJ celebrated the achievement […]

Cleveland’s Got Sole II – Part Two – Sneaker Event Photo Recap »

Apr 12, 2010 at 7:53 am | eventslebron-james

Yesterday, we posted a short photo recap from this year’s Cleveland’s Got Sole Sneaker Event. Click here for the first batch of photos. Now as new photographs keep on coming, let’s take a closer look at some of the collections from the CGS II. We saw couple rare gems on the displays, but as you […]