23-07-2013

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Nike Project Lion: LEBRON X Customization Project in Philippines »

Upon the announcement of LeBron James’ one-day visit in Philippines, fans did all they could to get a chance to see King James up close and personal. Thousands (yes, thousands) were in line for days, under the extremities to get those coveted tickets. You’d think that would be the lasting memory from this tour. Nike Did It. Again. Taking inspiration from the main theme – #WITNESSHISTORY – Nike invited ten artists (note: artists/creatives/musicians, not sneaker customizers) to customize the Nike LeBron X. From achievements, LeBron marks (tattoos, the Lion, “King” James) or personal steez, these 10 artists were to make these size 16 ‘Brons wearable. The LeBron X Customization Project installation is at Nike Park BHS and will be on display until the 23rd. Go check it out. It’s amazing.