12-12-2009

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MVPuppets – LeBron Lost His Shoes! – “Mystery of the Missing VII” »

Nike Basketball is showcasing the two most prolific athletes in the game – Kobe Bryant and LeBron James – with the return of the Most Valuable Puppets campaign. Last season, as each had the most dramatic seasons of their careers, Nike introduced Most Valuable Puppets. The campaign, produced by agency Wieden+Kennedy, built upon our stars’ personalities by elevating their individual games, passion and dedication. It showcased their killer competitive nature in an irreverent way. In the second episode from the 2009-10 season, LeBron is missing his Air Max LeBron VII. Where is it? Who took it? There’s only one thing he can do. Call a detective, and put him on…the Mystery of the Missing VII.