LBJ Describes What it Means to Have His LeBron 13 Elite Shoes Work Hard »

Apr 11, 2016 at 4:09 pm | lebron-xiiishoes

The LEBRON 13 Elite is an evolved version of LeBron James’ thirteenth shoe that features key technical details including a durable cage upper, full-length bootie and hexagonal Zoom Air units. In the video posted below LeBron James explains why it’s so important his shoes ready for the Playoffs.

Don’t Ever Ask LeBron James About Under Armour! »

Dec 17, 2015 at 3:42 am | lebron-jameslifestyle

LeBron James is a Nike Lifer… everybody knows that, especially now. After the Cleveland Cavaliers defeated the Boston Celtics on Tuesday night, a reporter mentioned competitor Under Armour in the postgame interview. Check out his response below. “Under Armour recently released a commercial … ” the reporter started. “Who? Who? Who is that?” LeBron interrupted. […]

Sprite & Nike Celebrate LeBron’s First Home Game in Cleveland »

Oct 30, 2014 at 3:07 pm | lebron-jameslifestyle

Nike Basketball has just launched a new film entitled “Together”, which celebrates the pride and emotion of LeBron James’ return to Cleveland. One team. One city. One goal. Earlier this week Sprite also released a lengthy ad titled “LeBron James’ First Home Game” in which King James visits Patterson Park where Sprite held a pickup […]

LeBron Already Has Two Huge Billboards in Cleveland »

Oct 24, 2014 at 5:00 am | lebron-jameslifestyle

King James’ presence is already being felt in Cleveland. A downtown parking garage recently became home to a four-story Beats Electronics banner showing off James’ Akron tattoo. The King has returned home in the RE-ESTABLISHED 2014 ad. A new commercial for the $200 Powerbeats2 Wireless headphones from Beats by Dre features LeBron James back in […]

James Forgets He’s a Cav Now, Remembers LeBron 12 “NSRL” »

Oct 12, 2014 at 5:41 am | lebron-jamesnba-basketball

In a preseason game against his former team, the Miami Heat, LeBron James set a pick on Matt Dellavedova, helping his former teammate, Norris Cole get open. What was he thinking?!? Maybe he was setting the pick to help Cole get that corner shot for old time’s sake. Or, maybe he was in some sort […]

Check Out Video Recaps from Nike’s LeBron 12 Unveiling at WHQ »

Sep 18, 2014 at 10:01 am | lebron-xiishoes

Missed out on the Nike LeBron 12 launch event in Nike World Headquarters? Here are some video highlights from the event featuring LeBron James, host Kristen Ledlow, Nike Brand President Trevor Edwards, Nike Sports Research Lab Senior Director Matt Nurse and Cushioning Innovation Director Taryn Hensley. From Nike LeBron X…

Feel Invited to Nike LeBron 12 Launch on September 16th »

Sep 10, 2014 at 11:14 am | lebron-xiishoes

Nike Basketball has posted this new video inviting us to the LEBRON 12 private media launch on September 16. This 14 seconds clip show a couple of close ups of the LeBron 12, mostly colorways that were already leaked, mixed with different inspirations such as a lion, a hummingbird and a helicopter. Continue reading for […]

Video: Nike LeBron 11 NBA 2K14 Limited Edition »

May 18, 2014 at 5:14 am | lebron-xishoes

Here’s a closer look at the limited edition Nike LeBron 11 2K14 basketball shoes. LeBron James and Nike Basketball in connection with 2K Sports created an unique platform, which allowed avid video game players to get a chance to buy a very limited edition of the LeBron 11 shoes. Only 2,014 pairs made. Is this […]