Nike Elite Series: Choose Your Path to Glory (LeBron 11 Elite) »

May 7, 2014 at 2:56 pm | lebron-xishoes

In case you weren’t hyped up for the upcoming release of the “Hero” Nike LeBron 11, which is coming out on Friday, here’s a new video from Nike Basketball. It features all three shoes included in the Hero Pack – LeBron 11 Elite, Kobe 9 Elite, KD 6 Elite – and focuses on their strongest […]

LeBron James Hosts Private Slam Dunk Contest in Practice »

Feb 11, 2014 at 3:17 pm | around-the-nbalebron-james

LeBron James held his semi-annual dunk contest, this time at the start of NBA All-Star week. For more than a decade now, James has been saying no to the premium event on All-Star Saturday. The NBA and sponsors asked, sometimes begged, his first few years in the league. At the end of the Miami Heat […]

LBJ & NBA Unveil Sleeved Christmas Jerseys in “Jingle Hoops” Ad »

Nov 14, 2013 at 4:50 pm | around-the-nbalebron-james

Below you see LeBron James modeling the special sleeved jersey he and the rest of the Miami Heat will wear on Christmas Day as part of the NBA’s annual Xmas mega-holiday hoopstravaganza. Every player on each of the 10 teams participating in the Dec. 25 quintuple-header will be rocking the sleeves-and-big-logo look. NBA cooked up […]

Nike Basketball Highlights LeBron 11 Key Performance Aspects »

Nov 6, 2013 at 3:59 pm | lebron-xishoes

Apart from the Training Day campaign and the LeBron 11 Away commercial, Nike Basketball put together a series of short videos focusing on the performance aspects of the Nike LeBron XI. Right now there are three of them featuring LeBron James in the gym wearing the King’s Pride colorway doing basketball drills. The first video […]

King James Wears LeBron 11 in Samsung “Always On” Ad »

Nov 4, 2013 at 7:13 am | lebron-jameslifestyle

LeBron James’ feet are a huge topic these days. People even judge him for wearing running shoes in his latest Training Day commercial where he’s in fact running… a lot. The new Samsung spot shows James with his teammates, his family, his trainers and his fans in Miami. The Korean manufacturer debuted the new ad […]

James Gears Up with LeBron 11 Away in Nike Basketball Video »

Oct 30, 2013 at 5:25 pm | lebron-xishoes

The Miami Heat are set to play their first road game of the 2013-14 NBA Season tonight against the Philadelphia 76ers. Nike Basketball is set to launch the LEBRON 11 Away beginning tomorrow night. They also prepared a new online commercial featuring LeBron James wearing the aforementioned Away edition of the Nike LeBron XI. The […]

Take a Look Inside LeBron 11 with @SneakerBoxClyde »

Oct 28, 2013 at 4:16 pm | lebron-xishoes

The LEBRON 11 is Nike’s most innovative piece of footwear equipment that they’ve created at this point. Usually we have to wait for someone to beat up his pair before seeing the internal parts of the shoe. But fortunately for us Sneaker Box Clyde from was able to get his hands on a sample […]

Nike Launches the LeBron James “Training Day” Campaign & Commercial »

Oct 28, 2013 at 3:07 am | lebron-jameslifestyle

Nike Basketball launches a new campaign, entitled “Training Day” which pays tribute to LeBron James and the contagious passion he has for the sport as he continues to pursue greatness. The campaign depicts the daily training regime that helps make James a champion. It also highlights how James’ passion and joy can inspire spectators to […]