18-04-2011

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Lion & Lamborghini – Jason Petrie Explains Evolution of LEBRON 8 »

Videos like these really should get a better exposure. I’m sure more fans would appreciate an insight into the design of King James’ shoes. In this case, Nike footwear designer Jason Petrie gives a presentation to select media in Miami about the creative process that went into designing the Nike LeBron 8 PS and the whole evolution from V1 & V2 models. If you’d like to know how the LeBron 8 line relates to the Lamborghini Gallardo, go ahead and watch it. There’s also a part two after the break, where JP takes us behind the scenes of making LeBrons. Find out why LBJ doesn’t want/need his shoes lighter than 8 PS. Be sure to check out both videos.