Jason Petrie Talks Nike LeBron 15 »

Oct 17, 2017 at 6:29 am | lebron-xvshoes

Last month, during the unveiling of the LEBRON XV, we were able to get hands and ears on Jason Petrie discussing the design process for LeBron James’ latest signature shoe. Now as the shoe is about to launch in the U.S. he sat down with Nike News to give us even more background on the […]

Step into the Design of the Nike LeBron 15 With Jason Petrie »

Sep 10, 2017 at 12:52 pm | lebron-xvshoes

I miss the good old days when we got to witness the full shoe launch experience, which included multiple commercials, full-day launch events for the press, and my personal favorite… interviews with the designers. It’s funny when you think about it because it was much more difficult 10 years ago. The Internet was at a […]

ALPHAPROJECT’s Nike Jump vs. Jason Petrie’s LeBron 13 »

Sep 30, 2015 at 9:51 am | lebron-xiiishoes

Before Jason Petrie joined forces with Nike and long before he was made the lead designed on Nike LeBron shoes he went by ALPHAPROJECT, which was also his handle on NikeTalk. Petrie used to go side by side with LeBron James doing the unveilings, interviews, and commercials, however, 3 years ago in a moment of […]

The Makeover… NIKELEBRON.net ver. 4.0 »

May 22, 2015 at 4:44 pm | updates

Hi. Hopefully, by the time you’re reading these all DNS records have already been refreshed and you’re on this brand new I call it “2015-ready” responsive web layout. It’s been a very long wait, but hopefully you will find it pleasing… like I do. It’s been a very long month for me… many sleepless nights, […]

Check Out Video Recaps from Nike’s LeBron 12 Unveiling at WHQ »

Sep 18, 2014 at 10:01 am | lebron-xiishoes

Missed out on the Nike LeBron 12 launch event in Nike World Headquarters? Here are some video highlights from the event featuring LeBron James, host Kristen Ledlow, Nike Brand President Trevor Edwards, Nike Sports Research Lab Senior Director Matt Nurse and Cushioning Innovation Director Taryn Hensley. From Nike LeBron X…

Charles Williams Explains How Nike Fixed LeBron 11 Elite for LBJ »

May 3, 2014 at 11:42 am | lebron-xishoes

LeBron James seems to be having a classic love and hate relationship with the Nike LeBron XI. Early on he couldn’t adapt to the new fit and now along with the debut of the Elite series we finally get some concrete info on what was wrong. Charles Williams has given a series of interviews during […]

Complex Names NIKE LEBRON 11 as #1 Shoe of the Year for 2013 »

Jan 1, 2014 at 9:18 am | lebron-xishoes

Quickstrike’s DJ Clark Kent and Russ Bengtson, SNKRBST editor-in-chief Jay Corbin, Crooked Tongues writer Gary Warnett, Ronnie Fieg of Kith, Sole Collector editor-in-chief Nick DePaula, Four-Pins editor-in-chief Lawrence Schlossman and Complex director of content strategy Joe La Puma all gathered to debate the best kicks of 2013. For years ago, the LEBRON VII was voted […]

Complex // 10 Colorways of LBJ’s Nike Air Zoom Generation Worth Retro’ing »

Jun 5, 2013 at 7:55 am | lebron-ishoes

King James is inching closer to his second NBA ring, and after his win against the Pacers, now is a better time than ever for Nike Basketball and Nike Sportswear to come together and give us some LeBron retros. James has had a number of dope sneakers we’d like to see retro, but it seems […]