26-05-2018
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John Elliott x Nike Lab x King James Create the Nike LeBron Icon »
Earlier this week John Elliott unveiled the Nike LeBron Icon, an all-new model based on the LeBron 8 tooling and a translucent and striped upper. Today we get a closer look courtesy of Tim Day who is the Senior Product Line Manager for the Nike LeBron line showcasing the White and Black colorway. The all […]
17-10-2017
Jason Petrie Talks Nike LeBron 15 »
Last month, during the unveiling of the LEBRON XV, we were able to get hands and ears on Jason Petrie discussing the design process for LeBron James’ latest signature shoe. Now as the shoe is about to launch in the U.S. he sat down with Nike News to give us even more background on the […]
10-09-2017
Step into the Design of the Nike LeBron 15 With Jason Petrie »
I miss the good old days when we got to witness the full shoe launch experience, which included multiple commercials, full-day launch events for the press, and my personal favorite… interviews with the designers. It’s funny when you think about it because it was much more difficult 10 years ago. The Internet was at a […]
30-09-2015
ALPHAPROJECT’s Nike Jump vs. Jason Petrie’s LeBron 13 »
Before Jason Petrie joined forces with Nike and long before he was made the lead designed on Nike LeBron shoes he went by ALPHAPROJECT, which was also his handle on NikeTalk. Petrie used to go side by side with LeBron James doing the unveilings, interviews, and commercials, however, 3 years ago in a moment of […]
22-05-2015
The Makeover… NIKELEBRON.net ver. 4.0 »
Hi. Hopefully, by the time you’re reading these all DNS records have already been refreshed and you’re on this brand new I call it “2015-ready” responsive web layout. It’s been a very long wait, but hopefully you will find it pleasing… like I do. It’s been a very long month for me… many sleepless nights, […]
18-09-2014
Check Out Video Recaps from Nike’s LeBron 12 Unveiling at WHQ »
Missed out on the Nike LeBron 12 launch event in Nike World Headquarters? Here are some video highlights from the event featuring LeBron James, host Kristen Ledlow, Nike Brand President Trevor Edwards, Nike Sports Research Lab Senior Director Matt Nurse and Cushioning Innovation Director Taryn Hensley. From Nike LeBron X…
03-05-2014
Charles Williams Explains How Nike Fixed LeBron 11 Elite for LBJ »
LeBron James seems to be having a classic love and hate relationship with the Nike LeBron XI. Early on he couldn’t adapt to the new fit and now along with the debut of the Elite series we finally get some concrete info on what was wrong. Charles Williams has given a series of interviews during […]
01-01-2014
Complex Names NIKE LEBRON 11 as #1 Shoe of the Year for 2013 »
Quickstrike’s DJ Clark Kent and Russ Bengtson, SNKRBST editor-in-chief Jay Corbin, Crooked Tongues writer Gary Warnett, Ronnie Fieg of Kith, Sole Collector editor-in-chief Nick DePaula, Four-Pins editor-in-chief Lawrence Schlossman and Complex director of content strategy Joe La Puma all gathered to debate the best kicks of 2013. For years ago, the LEBRON VII was voted […]
