Video: Nike X LeBron James 8 “Rise”. What Should LeBron Do? »

Oct 25, 2010 at 4:41 pm | lebron-jameslifestyle

This isn’t about what LeBron James has done, or hasn’t done. This is about the difference between the expectations others may have of him versus the expectations he has of himself. What should he do? The answer is a question. This is how Nike is approaching the new King James era… with a unique stance on the criticism and backlash that has followed LBJ since his infamous decision. LeBron has been labeled as one of the most hated athletes, but let’s hear his side of the story. Do you like the new marketing campaign?

  • I like the video. It make perfect sense what Lebron has been through with Cavs for 7 years and he worked so hard to get the Championship. What does Cavs do for him ? Make him like a slave to get them a Championship. Can’t work that way the only way is the whole team help each other to get the Championship not 1 man. Lebron is not Micheal Jordan. He is a great player but can’t do it himself. Clevelander needs to understand what they have put him through and Dan Gilbytch don’t want to hear him out. Who’s fault ? Dan Gilbytch n Cavs’s fault. That’s why Lebron is looking elsewhere to get team help and a Championship Ring! That is what it matter to him. Lebron may not be a chosen one, He is not a King anymore! He don’t want nobody to bow to him! He want people to fear from him! He want NBA to fear from him! He is a Beast Heat!

  • mOe23

    LOL!! I almost fell on my sit… that scene at 0:46 made me laughing!! The villain a with a model of a snake hahaha. Now LeBron just do you thing win championships at the peak of your career. Were here to support you in any team you’ll be playing. :mrgreen:

  • cmb0912

    best. commercial. ever. i love how he pretty much tells everyone to f*ck off. im so ready for him to totally dominate. go heat.

  • salmon

    @Beejay28:

    I am sorry but Michael Jordan DID NOT do it by himself, and that’s the misunderstanding many people still have today: basketball is a team sport, and it takes 5 people to become a team, not 1.

    Even if MJ THINKS he can score 100 points and average 40-point in today’s game, there will be NO WAY that he wins a single ring by playing 1 on 5, while having his teammates stand and watch.

  • @salmon
    Yeah, You right. He had Scottie Pippen, Dennis Rodman, and other good player. To get the Championship. People need to knock it off calling Lebron a “coward” They should remember who is on Micheal Jordan’s team as well as for Kobe’s team right now. Do I will ever think Micheal Jordan score 100 no. Kobe did it at 81 point. But playing against easy team. But if Kobe playing against HELL HARD Team will he get 81 ? No, They will be ON HIS ASS! LOL!

  • Tlove

    Haha killed Charles barkley lebron is lebron never once did he say he was mike he said he was idol he’s not Kobe who puts himself on the same stage as mike and tries to do everything mike does when bron has a hand full of rings what will the haters be able to say then?

  • KdogLBJ23

    I’m from Akron, OH so I know what the city if Cleveland and Cavs fans did for this guy. They gave this dude everything. He ran this whole city and did whatever he wanted. They worshiped this guy and the Cavs gave him and did whatever he asked. To say that it is our fault is the most asinine comment ever. LOL! This Beejay dude is a complete retard and is a Lebron dick rider obviously. I have been a Lebron fan since the beginning but a Cavs fan above all of that. I have no issue with him leaving. It’s about the way it was carried out. In the end it’s always going to be about “Lebron” and no one else. People think Cavs fans and the city of Cleveland are having a hard time letting go? Who’s the one making commercials and crying about people tweeting negative things about him? LMFAO!

  • Speaking of Retarded. I didn’t say anybody was a retarded. What you are speaking of “for yourself”.

  • BallaJon07

    I agree this is BEST LeBron commercial Ever!! Nike is so creative the way they did this. I LOVE how Bron Bron pretty much tells everyone to Fuck Off lol. Imma get his new shoes for sure! LeBron keep doing your thing and forget every1 else.

  • ian

    so Kdog LBJ23- is that why radio Dj’s in cleveland are bringing in witch doctors to curse lebron? yeah, you’re right, they’ve totally let it go… lol Cleveland is full of nice folks, but its a joke of a city… Bron tried, but it wasnt gonna happen there, nobody wants to play in cleveland… being from akron you should know better- Bron reps Akron to the fullest and will continue to be the only reason anybody ever even mentions Akron… He let go a long time ago- right about the time he decided to take his talents to south beach!!! yeah, he could have done things differently, but he did him the way he wanted to do them, so be it! still the best in the game!!!

  • KdogLBJ23

    Did I ever say that Cleveland has let it go? LOL! Sure there are people that are going to beat this for the rest of eternity. Beejay, I said YOU are a retard you dumbass. LOL! Ian, I love how you hate on Cleveland and how it sucks. Bron can’t rep a city where he is no longer welcome. Unfortunately, both of you are not exposed to what I see and have seen here in Ohio for the last 10 years in regards to Lebron. Keep on dick riding, you guys are doing a GREAT job!

  • OH! FOR CRYING OUT LOUD GO SUCK YOUR MOMMY TITTY! IF IT MAKE YOU FEEL BETTER! BAH HA! GO LOOK SOMEBODY TO BE YOUR RETARD!

  • KdogLBJ23

    I’ll pass. I’d rather go tongue punch your moms fart box.

    Beejay=Retard(Alan from Hangover voice)

  • GOOD! U taste my momma’s FART! No wonder U are a KDOG! U must’ve eat SHIT! ‘K DOG! GET THE KDOGGING OUTTA Lebron’s SITE! WE DON”T WANNA HEAR YOUR BITCHING! CRYBABY!

  • I am sure you just a teenager looking for dramas. GET OFF! LEBRON’S SITE!

  • KdogLBJ23

    ^LOL!!!!

    Beejay28, you obviously have no idea you fucking retard. Go look in the collectors section. I’ve been collecting Brons since you were still in your daddy’s nutsack. Man, your moms ass taste so good too. LOL!

  • LMAO! That was a good one! I am laughing so hard right now. What is the point fighting for ? We live in the State and we fight over for a stupid thing. I am not saying anybody is retarded. Anyone can speak out their own mind. I am calling it truce right now. PEACE!

  • Can’t wait Dec. 3rd Heat vs Cavs! Who do you think will beat!?

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