This isn’t about what LeBron James has done, or hasn’t done. This is about the difference between the expectations others may have of him versus the expectations he has of himself. What should he do? The answer is a question. This is how Nike is approaching the new King James era… with a unique stance on the criticism and backlash that has followed LBJ since his infamous decision. LeBron has been labeled as one of the most hated athletes, but let’s hear his side of the story. Do you like the new marketing campaign?