Don’t Ever Ask LeBron James About Under Armour! »

Dec 17, 2015 at 3:42 am | lebron-jameslifestyle

LeBron James is a Nike Lifer… everybody knows that, especially now. After the Cleveland Cavaliers defeated the Boston Celtics on Tuesday night, a reporter mentioned competitor Under Armour in the postgame interview. Check out his response below. “Under Armour recently released a commercial … ” the reporter started. “Who? Who? Who is that?” LeBron interrupted. […]

LBJ Talks Becoming a Nike Lifer from His Sneaker Closet »

Dec 9, 2015 at 7:54 am | lebron-jameslifestyle

LeBron James took it to Uninterrupted to share his point of view on becoming a Nike Lifer, as he calls it. It’s nice to see his point of view and him just talking sneakers. He’s a sneakerhead… just like we are. “For a kid growing up, seeing kids walk around with Jordans and Barkleys and […]

LeBron James Signs First Lifetime Deal With Nike! »

Dec 7, 2015 at 6:13 pm | lebron-jameslifestyle

Nike has signed Cleveland Cavaliers forward LeBron James to a lifetime deal in what seems to be the largest single-athlete guarantee in company history. “We can confirm that we have agreed to a lifetime relationship with LeBron that provides significant value to our business, brand and shareholders,” Nike said in a statement. “We have already […]

Nike Air Max 95 (LeBron) Quickstrike That’s Just Happened »

Oct 31, 2015 at 6:12 am | shoes

LeBron James is all over the place these days. Apart from having his own signature line, the Soldiers, Ambassadors, Lifestyles and now even exclusive Kids only shoes, Nike keeps on adding with another exclusive release of the Nike Air Max 95 in a special LeBron James colorway. Apparently it’s just dropped on the SNKRS app […]

#TBT: LeBron James’ Nike Air Max 95 Player Exclusive (New Logo) »

Feb 19, 2015 at 10:54 pm | stuff

Here’s a close up and personal look with one of LeBron James’ Nike Air Max 95 PEs. It’s one of the first shoes created with his new Nike signature logo. It was posted a while back along with Justin Amazing’s Select feature on Personally, I wouldn’t mind if Nike Running, or i.e. Nike Training, […]

Sprite & Nike Celebrate LeBron’s First Home Game in Cleveland »

Oct 30, 2014 at 3:07 pm | lebron-jameslifestyle

Nike Basketball has just launched a new film entitled “Together”, which celebrates the pride and emotion of LeBron James’ return to Cleveland. One team. One city. One goal. Earlier this week Sprite also released a lengthy ad titled “LeBron James’ First Home Game” in which King James visits Patterson Park where Sprite held a pickup […]

Slimmed Down LeBron Wears Nike Air Tech Challenge Hybrid »

Aug 7, 2014 at 6:57 pm | lebron-jameslifestyle

Slimmed down LeBron James has caused quite a stir. The NBA star is drawing plenty of reaction for an Instagram photo that shows off his dramatic weight loss. With his 30th birthday approaching in December, James reportedly cut the carbs out of his diet this summer to reach a leaner frame. The weight loss also […]

Wall Street Journal & ESPN Report Nike Redefining LeBron 11 for LBJ »

Dec 6, 2013 at 4:01 am | lebron-xishoes

Turns out Nike Basketball wants to see LeBron James wearing the Nike LeBron XI just as much as we do and they are working on all cylinders to provide the fix. Nike Media Relations Director for Basketball, Brian Strong said “the LeBron 11 is one of the most innovative Nike basketball shoes to date, and […]