Inside Nike Basketball’s LeBron 11|11 Experience – Part Two »

Nov 5, 2013 at 2:52 am | eventslebron-james

On October 27-29th, the folks from Nike Basketball invaded Miami Beach and took over the 1111 building. On the 6 & 7th floor of the city’s most prestigious parking garage, Nike setup a LeBron 11|11 experience. Nike even commissioned exotic car rental company Lou La Vie for a Lamborghini Aventador Roadster that matches King James’ […]

Nike Basketball & LeBron James 11|11 Experience Event Photos »

Oct 28, 2013 at 9:29 am | eventslebron-james

Before the Miami Heat open the new NBA season, LeBron James helped Nike Basketball kick off the 11|11 Experience event in Miami Beach Sunday. Running until game night, the brand experience includes an opportunity to purchase the new LeBron 11, NIKEiD design sessions, a t-shirt design workshop, footwear trialing, training sessions, product customization and social […]

Nike Launches the LeBron James “Training Day” Campaign & Commercial »

Oct 28, 2013 at 3:07 am | lebron-jameslifestyle

Nike Basketball launches a new campaign, entitled “Training Day” which pays tribute to LeBron James and the contagious passion he has for the sport as he continues to pursue greatness. The campaign depicts the daily training regime that helps make James a champion. It also highlights how James’ passion and joy can inspire spectators to […]

Charles Williams Wears “White Collection” Zoom LeBron III at Nike Event in Beijing »

Oct 16, 2013 at 11:05 pm | lebron-iiishoes

Recently, we’ve learned that Nike ran an entire set of the LeBron series in all white and all black for showcase purposes, similar to the display sets that Jordan Brand had ran. While in Beijing yesterday to help walk media through the new LeBron 11, Nike Basketball Footwear Product Director Charles Williams broke out a […]

Video // LeBron James Stars in “Just Do It – Possibilities” »

Aug 21, 2013 at 3:50 pm | lebron-jameslifestyle

This year, Nike marks 25 years of the Just Do It campaign with ad challenging public to take on its stars, Serena Williams, Gerard Pique and LeBron James. In its new advert, Nike has called in sporting legends including King James – the NBA’s Most Valuable Player – world number one tennis player Serena Williams, […]

King James Rides a Bike, Wears LeBron 11 Shooting a New Nike Ad »

Aug 18, 2013 at 4:38 pm | lebron-jameslifestyle

It’s been a while since we saw LeBron James in a Nike commercial. Apart from those celebratory championships ads (Ringmaker, Leave a Message), of course. Now, with the LEBRON XI coming to stores in less then two months, he’s been seen shooting a series of scenes in the heart of South Beach for his upcoming […]

Personally Congratulate LeBron James via Nike’s Leave a Message »

Jun 21, 2013 at 4:53 am | lebron-jameslifestyle

The new Nike Basketball campaign “Leave a Message” celebrates LeBron James’ back-to-back NBA Championship. It acknowledges James’ quest for greatness, told via voice messages from basketball luminaries and influential figures for James, including, Spike Lee, Warren Buffet, Dr. Dre, Coach K, Phil Knight, Drake, Bill Russell and kids from The LeBron James Family Foundation. You […]

King’s Feet: LeBron Wears Nike Air Flow in Last Practice »

Jun 20, 2013 at 8:30 am | around-the-nbalebron-james

A day after one of the greatest games in NBA Finals history, LeBron James returned to American Airlines Arena for a shootaround session with the Miami Heat and media availability. Perhaps seeking comfort after nearly 50 minutes of court time last night, James swapped his LeBron X PS Elite for the classic Nike Air Flow […]