LeBron James Returns To Cleveland!!! »

Jul 11, 2014 at 2:52 pm | around-the-nbalebron-james

LeBron James is heading back to Cleveland. The four-time league MVP told SI.com on Friday that he is returning to the Cleveland Cavaliers. He is returning to Cleveland with his sights set on something much bigger than championship rings. “My relationship with Northeast Ohio is bigger than basketball, I didn’t realize that four years ago. […]

Video: Nike X LeBron James 8 “Rise”. What Should LeBron Do? »

Oct 25, 2010 at 4:41 pm | lebron-jameslifestyle

This isn’t about what LeBron James has done, or hasn’t done. This is about the difference between the expectations others may have of him versus the expectations he has of himself. What should he do? The answer is a question. This is how Nike is approaching the new King James era… with a unique stance […]