Nike LeBron 11 Appears in NBA 2K14 Next-Gen OMG Trailer »

Oct 17, 2013 at 5:27 pm | lebron-jameslifestyle

2K Sports today released the first next-generation gameplay trailer for NBA 2K14. The “OMG Trailer” (below) features actual in-game footage captured on a PlayStation 4. It is set to Phil Collins‘ popular song “In The Air Tonight,” one of the 20 tracks selected by cover star LeBron James for the game’s soundtrack. The trailer features […]

The Nike LeBron 11: Engineered for Powerful Precision »

Oct 10, 2013 at 5:56 pm | lebron-xishoes

With less than two days away from the official launch of the Nike LeBron XI we still await the premiere of the latest Nike Basketball commercial featuring LeBron James, bikes, beaches, and obviously the shoes. In the meantime folks at Nike have just released a short promo video that shows the LeBron XI King’s Pride […]

Upcoming Nike LeBron XI Terracotta Warrior in Full Detail »

Sep 24, 2013 at 8:50 am | lebron-xishoes

We’ve had our share of decent Nike LeBron XI looks especially for the King’s Pride, Miami Heat, and Gamma Blue styles. However, the first to drop is the elusive Terracotta Warrior colorway that will be released in exactly one week in Greater China! Today we get a very detailed look at the latest LeBron James’ […]

Video // LeBron James Stars in “Just Do It – Possibilities” »

Aug 21, 2013 at 3:50 pm | lebron-jameslifestyle

This year, Nike marks 25 years of the Just Do It campaign with ad challenging public to take on its stars, Serena Williams, Gerard Pique and LeBron James. In its new advert, Nike has called in sporting legends including King James – the NBA’s Most Valuable Player – world number one tennis player Serena Williams, […]

Video // Miami Heat Celebrate 2013 Championship in Locker Room »

Jun 23, 2013 at 1:02 am | around-the-nbalebron-james

Chances are you already saw all the articles, interviews, press conferences, analyses etc… on how the Miami Heat became the 2013 NBA Champions. Here’s a rare, behind the scenes look inside their locker room after Game 7 of the NBA Finals after defeating the San Antonio Spurs 95-88. This is how it is to be […]

Personally Congratulate LeBron James via Nike’s Leave a Message »

Jun 21, 2013 at 4:53 am | lebron-jameslifestyle

The new Nike Basketball campaign “Leave a Message” celebrates LeBron James’ back-to-back NBA Championship. It acknowledges James’ quest for greatness, told via voice messages from basketball luminaries and influential figures for James, including, Spike Lee, Warren Buffet, Dr. Dre, Coach K, Phil Knight, Drake, Bill Russell and kids from The LeBron James Family Foundation. You […]

Nike LeBron X+ NSW Black Denim PE – New Photos & Video Review »

Jun 12, 2013 at 4:01 am | lebron-xshoes

Now that we know that the Blue Denim and Pink version of the Nike LeBron X NSW is dropping next week, we can appreciate the alternate Black Denim edition a little more. What’s interesting about this version is its capability to play ball. Not only it features the Nike Plus module, but also comes with […]

NBA 2K14 // LeBron James Meets “Video Game James” »

Jun 11, 2013 at 3:58 pm | lebron-jameslifestyle

In a reveal trailer presented during Sony’s press conference at E3 2013, we got a peek at how cover athlete LeBron James will look in NBA 2K14 for the next gen consoles. So how does “Video Game James” compare to the real thing? Well, it’s 2013 so we’ll let video do the talking. 2K Sports […]