MVPs – Kobe Bryant & LeBron James – Chalk »

May 11, 2009 at 1:41 am | lebron-jameslifestyle

On Saturday Nike released a new commercial featuring their two NBA stars – Kobe Bryant and LeBron James – as puppets! Both LBJ23 and KB24 are arguably the best basketball players in the post-Jordan era. Over the last 4 years they have split All-Star MVPs between each other (two a piece). Also, the MVP award […]

King James Style – Driving Ferrari to Pick Up NBA MVP Award »

May 8, 2009 at 4:30 pm | lebron-jameslifestyle

Earlier this week LeBron James was named NBA’s MVP. The announcement of the award was held in the very gym where he first made his name – St. Vincent-St. Mary High School in Akron. Making the trip to the ceremony a memorable one, James took his Ferrari (more on that later) and cruised by his […]

MVP LeBron James’ Pregame Video Tribute is Amazin’, So Amazin’ »

May 6, 2009 at 3:40 pm | around-the-nbalebron-james

LeBron James was presented with the league’s top individual award on Tuesday night before the Cavaliers crushed the Hawks in Game 1 of their Eastern Conference semifinal showdown. Here’s a special video, a tribute showing why he became NBA’s Most Valuable Player this season. The main theme for this clip is Kanye West’s “Amazing”, which […]

Kobe Bryant vs LeBron James Vitamin Water Commercial »

May 1, 2009 at 6:47 am | lebron-jameslifestyle

Check out the latest commercial from Vitamin Water. It features two NBA All-Star players Kobe Bryant and LeBron James. Is it a preview of the NBA Finals? Possibly, but pay attention to what LBJ is wearing in this ad at the end. I definitely wouldn’t mind copping it.

LeBron ‘King’ James’ “More Than a Game” Trailer, Poster »

Apr 21, 2009 at 12:28 am | lebron-jameslifestyle

The trailer for the upcoming LeBron James documentary “More Than a Game” has appeared online. The film, which premiered at last year’s Toronto Film Festival is set to appear in theaters on October 2nd, in limited release. Also, thanks to Cinematical, we now have the official poster for “More Than a Game.” Check out the […]

Cavaliers Playoff Proposal – They’re Ready. Are You? »

Apr 20, 2009 at 4:41 pm | lebron-jameslifestyle

Nike filmed a spoof of the Heineken commercial for YouTube for the Cavs last week. You know it’s the one about how men and women react the same way to different things. Pretty funny stuff. A lot of Nike kicks in the spot. LeBron is wearing Akrons himself, but the Soldiers are there too (one […]

Meet the New Soldier – Interview With Nike Basketball’s Ken Link »

Apr 20, 2009 at 5:32 am | shoeszoom-soldier-iii

Similar to the Story of The Six, Nike Basketball launched a new feature about the latest Nike LeBron shoe. Ken Link – Nike Footwear Designer Director – describes what was the inspiration behind the making of the third version of the Nike Zoom Soldier – LBJ’s Playoff sneaker. If you’re interested what are the technical […]

James Rocking Nike Penny 2 During ABC Halftime Interview »

Apr 13, 2009 at 3:54 pm | lebron-jameslifestyle

Here’s something you don’t get to see everyday. Actually, it’s something we don’t recall going back couple years back. During an interview aired on ABC during last night’s game LeBron James wore the Nike Air Penny 2 (so-called Miami colorway). Usually, LeBron doesn’t sport basketball kicks off the court, but it has changed this season […]