02-09-2009
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Nike Announces Schedule for More Than a Game Event in London »
Last month Nike announced that the NBA’s Most Valuable Player LeBron James was embarking on a World Tour that would incorporate his first visit to London. On September 4, James will arrive in the nation’s capital and undertake two intense days of activity throughout the city focusing on empowering youth, promoting grassroots basketball activity, and […]
02-09-2009
LeBron James Visits Europe. More Than a Game World Tour Hits Paris. »
NBA MVP, LeBron James, and Parisian hoop fans gathered yesterday to celebrate the sport of basketball with a youth tournament held at the city’s legendary Grand Palais. The stop in Paris marks the seventh city on the overall LeBron James World Tour, with events occurring in the city from September 1-3. At the “More than […]
02-09-2009
3 x Nike Air Max LeBron VII Artist Series Shenyang by Wu Yue and Stephane Ashpool »
During the MTAG activities in Paris LeBron James received three one-of-a-kind customized versions of his latest signature shoe as a gift from local Paris artists Wu “Nyno” Yue and Stephane “The Mayor” Ashpool. Nyno is a Paris-based freelance artist and animator. Born in Beijing in 1983, Nyno and his parents moved to Paris in 1991, […]
02-09-2009
Paris Limited Edition Air Max LeBron VII “Passion” Official Pics »
Nike and basketball superstar LeBron James continued the More Than A Game world tour in partnership with Lionsgate in Paris today. In each of the ten cities the tour will visit, Nike will make 123 pairs of the Air Max LeBron VII shoe available at retail. The limited edition shoe aesthetic is white with green […]
29-08-2009
Wrapping up China Nike X LeBron MTAG leg – Shanghai Event Recap »
NBA MVP, LeBron James, and Chinese hoop fans gathered at Shanghai Luwan Stadium on 28 August, 2009, to celebrate the transformative power of basketball as part of James’ World Tour. Shanghai was the last stop after Beijing and Shenyang for the China leg of the world tour. The leading metropolis was also the sixth stop […]
28-08-2009
Shanghai Limited Edition Air Max LeBron VII “Family” Official Pics »
Nike introduced the sixth in a series of limited edition styles of the new Nike Air Max LeBron VII as they continued the MTAG world tour at their third Chinese stop, Shanghai today. This exclusive shoe aesthetic is white with green trim, inspired by the school colors of Saint Vincent-Saint Mary High School (SVSM) in […]
28-08-2009
Nike Air Max LeBron VII Artist Series Collab Shanghai by Sic »
Presenting the sixth in the artist series of More Than a Game custom sneakers, local artist Sic gave James an uniquely designed pair of Air Max LeBron VII shoes represnting the city of Shanghai. Sic is a leading Chinese graffiti artist who started her work on buses and police cars before moving on to commercial […]
26-08-2009
LBJ and Nike Continue Celebration of Basketball with Tour Stop in Shenyang »
LeBron James, and Chinese hoops fans gathered at Shenyang Huo Che-tou Stadium on August 26, 2009, to celebrate the transformative power of basketball as part of James’ World Tour. Shenyang is the second stop after Beijing on the China leg of the tour. The Chinese ancient capital is also the fifth stop on LeBron’s world […]
