LeBron James Interview on Good Morning America »

Sep 11, 2009 at 1:23 am | lebron-jameslifestyle

Preview of the Upcoming Nike Air Max LeBron VII NYC World Tour »

Sep 10, 2009 at 11:15 am | lebron-viishoes

The More Than a Game World Tour is on its 2 weeks break between the Europe leg and the return to the U.S. Nike and LeBron James will be back visiting New York City on the 19-20th of September, 2009. That’s also when the next limited edition of the Nike Air Max LeBron VII is […]

Nike Air Max LeBron VII Artist Series London by Billie Jean »

Sep 4, 2009 at 3:55 pm | lebron-viishoes

During today’s MTAG stop in London, Billie Jean gave James an uniquely-designed pair of Air Max LeBron VII shoes. Billie Jean was born in Paddington, West London, now living and working in Leytonstone, East London. Billie Jean had his first-ever illustration published in The Sunday Times newspaper, while still at school. He then went on […]

London Limited Edition Air Max LeBron VII “Tradition” Official Pics »

Sep 4, 2009 at 3:49 pm | lebron-viishoes

Nike introduced the eighth in a series of limited edition styles of the new Nike Air Max LeBron VII. Nike and LBJ continued the More Than A Game world tour in partnership with Lionsgate in London today. The London exclusive style is available at the London Niketown and the opening day of the new London […]

Behind The Scenes: Making Of The LeBron VII Paris Artist Series »

Sep 4, 2009 at 7:41 am | lebron-viishoes

The Paris Air Max LeBron VII Custom edition caused quite a stir around the Internet. The Artist Series for Paris presented the NBA MVP – LeBron James – with not 1 but 3 customized sneakers. Created between 2 Parisian artists – Wu “Nyno” Yue and Stephane “The Mayor” Ashpool – the Paris VII’s really do […]

Lebron James Inaugurates the House of Hoops in Paris, Europe »

Sep 4, 2009 at 3:29 am | eventslebron-james

Yesterday morning was the opening of the first House Of Hoops store in Europe, in the area of the Foot Locker Chatelet/Les Halles store in Paris. With the presence of LeBron James, who opened the store from 9 AM to 11 AM, we could find essential elements of this space dedicated to basketball: the wooden […]

Nike Air Max LeBron VII (7) Shanghai Exclusive Actual Photos »

Sep 4, 2009 at 3:15 am | lebron-viishoes

Here are some new photos presenting the Shanghai edition of the Nike Air Max LeBron VII “More Than a Game”. While Shengyang with the Irishman logo is believed to be the best in the series due to being the closest to an actual St. Vincent – St. Mary sneaker, the Shanghai AML7 is right up […]

375664-173 White/White-Metallic Gold-Gorge Green (Tai)

LeBron James Takes Trick Shot Arsenal Overseas to Paris »

Sep 3, 2009 at 1:14 pm | around-the-nbalebron-james

LeBron James and Parisian hoop fans gathered Wednesday in Grand Palais – a magnificent glass exhibition hall that was built for the Paris Exhibition of 1900 – to celebrate The King’s new shoes, his documentary “More Than a Game,” and youth basketball. And while waiting for the baskeball camp to begin, LeBron did what he […]