LeBron James ‘More Than A Game’ Tour In Paris Video Recap »

Sep 23, 2009 at 4:20 am | eventslebron-james

State Farm X LeBron James – “Memories” MTAG Commercial »

Sep 22, 2009 at 9:30 am | lebron-jameslifestyle

LeBron James More Than A Game World Tour New York Event Recap »

Sep 22, 2009 at 2:38 am | eventslebron-james

The venue billed it as “Basketball City” and indeed, it accurately portray Saturday’s More Than A Game Community Day in New York City as hundreds of volunteers, staff members, and thousands of basketball fans converged along the East River on the Lower East Side. Hosted by Nike and Nike Basketball, the event highlights NBA star […]

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Second Look at the Artist Series Nike Air Max LeBron VII NYC »

Sep 22, 2009 at 1:04 am | lebron-viishoes

During the MTAG NYC event, local artist Tomokazu Matsuyama gave James a uniquely designed pair of Air Max LeBron VII shoes. Matsuyama spent considerable time brainstorming the creative outlet to best represent LeBron, his close relationships with his family and friends and his fearless ability to continually grow and reinvent himself on the court. Matsuyama […]

NYC Limited Edition Air Max LeBron VII “Fearless” Official Pics »

Sep 22, 2009 at 12:59 am | lebron-viishoes

The New York style of the limited edition Nike Air Max LeBron VII represents “Fearless” and has an image of James shouting in the heat of the game. The shoes dropped last weekend at the New York House of Hoops and the New York Niketown. Lionsgate is expecting to release More Than A Game in […]

Nike Air Max LeBron VII Artist Series New York City by Matsu »

Sep 21, 2009 at 2:46 am | lebron-viishoes

This weekend in the heart of NYC, LeBron James was presented with the Artist Series of the Nike Air Max LeBron VII customized by a local artist – Matsu. The New York More Than a Game Artist Collaboration LeBron VII is labeled as “Fearless” and features over 700 Swarovski crystals (each one glued by hand!). […]

First Official More Than a Game – the LBJ Documentary – Review »

Sep 18, 2009 at 3:14 am | lebron-jameslifestyle

The title More Than a Game is more than a little cliché, and the most basic summary of this documentary’s premise does little to refute that initial impression: the story of five inner city youths who forge something beyond friendship while pursuing their high school hoop dreams. But the journey of the “Fab Five” who […]

Lebron James Interview About More Than A Game Movie and Music »

Sep 17, 2009 at 3:50 am | lebron-jameslifestyle