07-08-2009
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Jason Petrie – Nike Air Max LeBron VII Designer Interview »
Jason Petrie grew up in Charlotte, NC, always sketching and doodling as a kid. He started drawing shoes in 7th grade science class, after seeing his first pair of Nike Air Trainer 3’s. From that moment he knew he wanted to design shoes for Nike and he has been dreaming up shoes in one form […]
20-04-2009
Meet the New Soldier – Interview With Nike Basketball’s Ken Link »
Similar to the Story of The Six, Nike Basketball launched a new feature about the latest Nike LeBron shoe. Ken Link – Nike Footwear Designer Director – describes what was the inspiration behind the making of the third version of the Nike Zoom Soldier – LBJ’s Playoff sneaker. If you’re interested what are the technical […]
13-04-2009
James Rocking Nike Penny 2 During ABC Halftime Interview »
Here’s something you don’t get to see everyday. Actually, it’s something we don’t recall going back couple years back. During an interview aired on ABC during last night’s game LeBron James wore the Nike Air Penny 2 (so-called Miami colorway). Usually, LeBron doesn’t sport basketball kicks off the court, but it has changed this season […]
01-04-2009
Nike Hoopstalk – LeBron James NBA All-Star Game ’09 Interview »
The Cavaliers are 21-2 since the All-Star break. They ended March with a 16-1 record, including 13 straight, and became just the sixth team in NBA history to win 16 games in one month. The last team to win 16 games in a month was San Antonio (16-0) in 1996. Currently the Cavs have a […]
06-11-2008
DNA of LeBron James: Vision – Mind – Voice – Heart »
Check out this new video feature posted on NikeBasketball.com – DNA of LeBron James: Vision – He sees things happen before they happen. When he drives and is hemmed in inside the lane, he is always able to kick out to the open man. Teammates know they have to be ready because LeBron’s passes can […]
28-08-2008
Kicks Magazine Zoom LeBron VI Designed by Ken Link Article Report »
The first glimpse of the upcoming Nike Zoom LeBron VI came from the Kicks Magazine cover, that leaked early this month. LeBron James has already earned his way on to seven SLAM covers thanks to his revolutionary game and commanding personality, but it took a few years before everyone could agree to switch lanes and […]
24-10-2007
LeBron talks about the Cavs missing two key players »
The ceremonies and goodwill tours are over. The Cavaliers returned from their eight-day trip to China over the weekend and had their first practice Monday. Afterward, LeBron James gave his most in-depth interview in weeks about the state of the team as only eight days remain before the beginning of the season. While the absence […]
18-10-2007
LeBron James – My Amazing Journey to the NBA »
Getting to the NBA is not easy. Of the millions of kids playing basketball around the world today, only a very small percentage will make it to the Association. Along the way, there will be highs and lows, ups and downs. LeBron James reflects back on his journey to the NBA and some of the […]
