21-05-2008
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Cub Cadet LeBron’s Trick Shot Challenge »
Cub Cadet, a leader in premium outdoor power equipment, has teamed up with NBA superstar, LeBron James, to launch a contest seeking America’s best basketball trick shot. In the Trick Shot Challenge, everyone from playground legends to backyard ballers are encouraged to upload their best trick shot to LeBronsTrickShotChallenge.com by June 28, 2008 for a […]
26-03-2008
LeBron James shoots new ad with Glaceau VitaminWater »
To launch an endorsement partnership with the sports drink VitaminWater, Cleveland’s superstar filmed a TV commercial on Tuesday in which he stars as a nattily attired defensive attorney trying to win a case. Trading in his Cavaliers jersey, shorts and signature sneakers for reading glasses, an expensive Ralph Lauren suit and black Gucci leather shoes, […]
15-02-2008
LeBron signs sponsorship deal with State Farm Insurance »
Insurance giant State Farm said Wednesday that it has signed an endorsement deal with James, a State Farm customer since 2004. “LeBron’s brand resonates with young people,” Pam El, State Farm’s vice president of marketing, said in a news release. “Our relationship will be focused on helping connect our State Farm brands and products — […]
13-12-2007
Lebron is No. 1 on list of richest young celebrities »
In addition to his collection of All-Star MVP and Rookie of the Year titles, LeBron James, the likable forward for the NBA’s Cleveland Cavaliers, can cram another honorific on his crowded mantelpiece. King James — as he is known by his army of fans — tops Forbes’ 20 Under 25 list of the Top-Earning Young […]
04-12-2007
LeBron James – LeBron Inc. – Fortune Magazine »
A very interesting article, that appeared on Fortune, talks about Lebron and his vision to building a billion-dollar brand. After Lebron’s stunning and historic performance in Game 5 of the Eastern Conference Finals against the Detroit Pistons, he extended his possibilities thanks to this “one of the all-time performances in NBA history.”. Nike’s executives realized […]
07-11-2007
Another new LBJ feature at NikeBasketball.com »
Nike is really feeding all LeBron fans this year. Whether it’s the shoes or his background stories and now even his on-court moves. Learn the secrets of LeBron’s Crossover, his Fadeaway, his work in the post and how he breaks down every defense in his path. See it from all angles, then watch and learn […]
06-08-2007
LeBron signs Ted Ginn Jr. to marketing deal »
LeBron James thinks he can help fast friend Ted Ginn Jr. become a bigger star. Further broadening his business portfolio, the Cavaliers’ forward has signed Ginn, the former Ohio State speedster now a rookie wide receiver for the Miami Dolphins, to a marketing contract. Ginn is the first athlete signed by LRMR Marketing, James’ budding […]
07-06-2007
New Nike LeBron WITNESS campaign »
Nike announced the introduction of a new Witness integrated marketing campaign celebrating superstar LeBron James of the Cleveland Cavaliers and his rise to prominence as he makes the first NBA Finals appearance of his career. The expanded campaign includes digital, print and television advertising and grassroots marketing. The Witness campaign pays tribute to James and […]
