12-07-2010
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We Are All Witnesses is No More – LeBron’s Mural Taken Down »
LeBron James was dropped off a building this past weekend. Workers began dismantling the 10-story-tall iconic image of James on a mural in downtown Cleveland on Saturday. The billboard has dominated the city’s skyline for years but is being removed after the superstar announced he was leaving the Cavaliers for the Miami Heat. As strips […]
30-06-2010
LeBron James Ranks #28 on Forbes Top 100 Celebrity List in 2010 »
LeBron James snagged his second straight MVP award this year as the NBA’s top player, yet his Cleveland Cavaliers team was bounced from the playoffs by the Boston Celtics. James earned $15.8 million from the Cavs and almost twice that through endorsements. His biggest deal is with Nike, and he signed an extension this year […]
01-04-2010
It’s Official! LeBron James Signs New Deal With Nike Inc. »
Cleveland Cavaliers star LeBron James has signed a new shoe and apparel deal with Nike, the company acknowledged on Wednesday. “LeBron James is one of the world’s best basketball players and a global sports icon that has transcended generations and cultures,” Nike spokesman Kejuan Wilkins said. “Nike’s relationship with LeBron has created innovative basketball products […]
22-03-2010
Unofficial Sources: LeBron James and Nike are Back in Business »
LeBron James has one major free agent decision nearly settled. James hinted on Sunday that he was close to agreeing to a long-term extension with Nike to continue to be one of their top pitchmen. James’ original seven-year contract that paid him in excess of $100 million with bonuses is set to expire in a […]
29-01-2010
He’s Lovin’ It: LeBron to endorse McDonald’s. The Showdown 2.0. »
LeBron James has agreed to a multiyear partnership with McDonald’s Corp., adding the global fast-food giant to a list of heavyweight corporate sponsors that already included Nike, Coca-Cola and State Farm. James filmed his commercial for McDonald’s earlier this month in Indianapolis. The new spot will debut during the Super Bowl on Feb. 7. The […]
22-11-2009
Cleveland Rejects Nike’s New LeBron James Pro Combat Banner »
With the first rendition of Nike’s LeBron James Witness campaign gracing Cleveland for two seasons, many folks thought that the one that is currently displayed along Ontario Ave. would be replaced this season. Rumors swirled that a new version of the 10-story banner was to be hung within the last few days, but as it […]
13-08-2009
Will LeBron Resign With Nike? He’s a 2010 Free Agent (Shoe Deal) »
KURT HELIN of nbcsandiego.com published a very interesting article regarding LeBron’s 2010 free agency. However, we are not talking a possible trade to the New York Knicks, but his shoes contract with Nike, which was signed for 7 years back in 2003. Time is ticking, but can you really imagine LeBron James with any other […]
08-08-2008
The World Will Witness – 8/8/08 – Road to Redemption »
I remember when in one of LeBron’s interviews (for the Dime magazine) he said that on 8/8/08 “The World Will Witness“. After a huge build up, the Beijing Summer 2008 Olympics have officially kicked off today and LeBron James and the new U.S. Redeem Team will try to bring back the Gold Medal home. King […]
