07-06-2007

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New Nike LeBron WITNESS campaign »

Nike announced the introduction of a new Witness integrated marketing campaign celebrating superstar LeBron James of the Cleveland Cavaliers and his rise to prominence as he makes the first NBA Finals appearance of his career. The expanded campaign includes digital, print and television advertising and grassroots marketing. The Witness campaign pays tribute to James and acknowledges the legions of fans worldwide who are “witnessing” his greatness, power, athleticism and beautiful style of play. Nike is giving an opportunity to share your own WITNESS story on inside.nikebasketball.com and win the new WE ARE ALL WITNESSES promo poster. Check out two wallpapers below (use the Download Photo link after the jump) and this new TV commercial: WE ARE ALL WITNESSES.

Old wallpaper:	New wallpaper:
Source: inside.nikebasketball.com | From Wallpaper

The campaign was first introduced in November, 2005 with the unveiling of a 110-foot high by 212-foot wide billboard located adjacent to Quicken Loans Arena in Cleveland. The campaign has continued to live through fans in Cleveland and around the world donning Witness t-shirts and bearing Witness placards. The new execution will include a print ad featuring a photo of James from the 2007 Eastern Conference Finals and the iconic line “We Are All Witnesses”. The black and white ad will appear in Sports Illustrated, The Cleveland Plain Dealer and the Akron Beacon Journal this week.

Witness billboard (thanks to Rudolph1996)
Witness placard
Original Witness t-shirts (Quicken Loans Arena give away)