John Wall Ditches Adidas, Joins Nike & Team LeBron?! »

Jan 14, 2016 at 1:36 pm | around-the-nbalebron-james

Despite having a brand new signature on the market, seems that John Wall won’t be returning to Adidas after all and might join forces with LeBron James. Wall debuted his second signature shoe, the J Wall 2, a couple months back shortly before having his contract expired. On another interesting development, he’s expected to name […]

Samsung Gets LeBron James to Help Advertise the Gear VR »

Dec 29, 2015 at 8:41 am | lebron-jameslifestyle

Apparently 2016 is the year we all get into some virtual reality. Samsung’s Gear VR is one of the very few actual working and commercially available virtual reality headsets in the market today. Since LeBron James is a Samsung guy he stars in a new Samsung Gear VR ad that’s supposed to encourage people who […]

LBJ Talks Becoming a Nike Lifer from His Sneaker Closet »

Dec 9, 2015 at 7:54 am | lebron-jameslifestyle

LeBron James took it to Uninterrupted to share his point of view on becoming a Nike Lifer, as he calls it. It’s nice to see his point of view and him just talking sneakers. He’s a sneakerhead… just like we are. “For a kid growing up, seeing kids walk around with Jordans and Barkleys and […]

LeBron James Signs First Lifetime Deal With Nike! »

Dec 7, 2015 at 6:13 pm | lebron-jameslifestyle

Nike has signed Cleveland Cavaliers forward LeBron James to a lifetime deal in what seems to be the largest single-athlete guarantee in company history. “We can confirm that we have agreed to a lifetime relationship with LeBron that provides significant value to our business, brand and shareholders,” Nike said in a statement. “We have already […]

Sprite & Nike Celebrate LeBron’s First Home Game in Cleveland »

Oct 30, 2014 at 3:07 pm | lebron-jameslifestyle

Nike Basketball has just launched a new film entitled “Together”, which celebrates the pride and emotion of LeBron James’ return to Cleveland. One team. One city. One goal. Earlier this week Sprite also released a lengthy ad titled “LeBron James’ First Home Game” in which King James visits Patterson Park where Sprite held a pickup […]

LeBron Already Has Two Huge Billboards in Cleveland »

Oct 24, 2014 at 5:00 am | lebron-jameslifestyle

King James’ presence is already being felt in Cleveland. A downtown parking garage recently became home to a four-story Beats Electronics banner showing off James’ Akron tattoo. The King has returned home in the RE-ESTABLISHED 2014 ad. A new commercial for the $200 Powerbeats2 Wireless headphones from Beats by Dre features LeBron James back in […]

Samsung Releases “LeBron” James App Exclusively on Android »

May 4, 2014 at 3:36 am | lebron-jameslifestyle

LeBron James has entered his “Zero Dark Thirty” 2.0 mode for the Playoffs, but thanks to Samsung Mobile, you’ll be able to feel closer to King James than ever before as he and the Miami Heat prepare to build upon their first-round sweep of the Charlotte Bobcats. If you’re the owner of a Samsung Galaxy […]

King James Wears LeBron 11 in Samsung “Always On” Ad »

Nov 4, 2013 at 7:13 am | lebron-jameslifestyle

LeBron James’ feet are a huge topic these days. People even judge him for wearing running shoes in his latest Training Day commercial where he’s in fact running… a lot. The new Samsung spot shows James with his teammates, his family, his trainers and his fans in Miami. The Korean manufacturer debuted the new ad […]