Cleveland Beats Detroit and Takes a Commanding 2-0 Series Lead »

Apr 22, 2009 at 1:38 am | lebron-jamesnba-basketball

The Cavaliers took a 2-0 lead despite the Pistons cutting a 29-point lead to as little as seven points in the fourth quarter. For three quarters, the Cavs were at their basketball best. In the final period LeBron James slid into his seat on Cleveland’s bench and slipped on his warmups, content to watch his […]

A Fresh Look at the Dunkman Nike Zoom LeBron Soldier III »

Apr 21, 2009 at 3:34 am | shoeszoom-soldier-iii

The Dunkman theme has been with us for quite a while and it just doesn’t get old, does it? Actually, we believe it keeps on getting better and better. This year Nike has given us an opportunity to appreciate the OG Dunkman concept by releasing the Mean Green ZSIII with the signature green and smoking […]

Mike Brown Wins NBA’s 2008-09 Coach of the Year Award »

Apr 21, 2009 at 2:54 am | around-the-nbalebron-james

Congratulations! Cleveland Cavaliers Head Coach Mike Brown has been named the winner of the Red Auerbach Trophy as the NBA Coach of the Year for the 2008-09 season, the NBA announced yesterday. Brown received a total of 355 points, including 55 first-place votes out of a possible 122, from a panel of sportswriters and broadcasters […]

LeBron ‘King’ James’ “More Than a Game” Trailer, Poster »

Apr 21, 2009 at 12:28 am | lebron-jameslifestyle

The trailer for the upcoming LeBron James documentary “More Than a Game” has appeared online. The film, which premiered at last year’s Toronto Film Festival is set to appear in theaters on October 2nd, in limited release. Also, thanks to Cinematical, we now have the official poster for “More Than a Game.” Check out the […]

Cavaliers Playoff Proposal – They’re Ready. Are You? »

Apr 20, 2009 at 4:41 pm | lebron-jameslifestyle

Nike filmed a spoof of the Heineken commercial for YouTube for the Cavs last week. You know it’s the one about how men and women react the same way to different things. Pretty funny stuff. A lot of Nike kicks in the spot. LeBron is wearing Akrons himself, but the Soldiers are there too (one […]

Meet the New Soldier – Interview With Nike Basketball’s Ken Link »

Apr 20, 2009 at 5:32 am | shoeszoom-soldier-iii

Similar to the Story of The Six, Nike Basketball launched a new feature about the latest Nike LeBron shoe. Ken Link – Nike Footwear Designer Director – describes what was the inspiration behind the making of the third version of the Nike Zoom Soldier – LBJ’s Playoff sneaker. If you’re interested what are the technical […]

Nike Zoom Soldier III Speckled Grey aka “Safari” Catalog Pics »

Apr 20, 2009 at 5:04 am | shoeszoom-soldier-iii

Over the past few days we introduced several colorways of the latest Nike LeBron shoe – Zoom Soldier III. We profiled the Speckled Grey ZS3 earlier this month too. But here are some new pictures presenting this sample (so far) colorway. It’s definitely something fresh in LeBron James’ signature shoes as it features a Grey […]

LeBron James’ Playoff Shoe – Nike Zoom Soldier III POP »

Apr 19, 2009 at 3:28 am | shoeszoom-soldier-iii

LeBron’s size and versatility as a player is really the key to why his shoes are different. He brings a whole new perspective to basketball. He’s one of the strongest players on court and also one of the quickest at the same time. This was the main inspiration for creating the Zoom Soldier III, because […]