19-06-2012

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Introduction to Nike+ Training and Basketball #GAMEONWORLD »

Nike introduces Nike+ Training and Nike+ Basketball, one of the company’s newest innovations, combining the brand’s training footwear with state of the art digital products. Nike+ Basketball is a new experience connecting digitally enabled footwear with an interactive mobile application that together delivers revolutionary sport experience. The new Nike+ Basketball experience breaks down the user’s game to deliver information and measurement, which in turn provides motivation. Nike+ Basketball measures how high, how hard and how quick players play each game. The technology in the experience utilizes a new Nike+ Pressure Sensor built into each shoe that collects information about the user’s movement and then wirelessly transmits data to their phone. It is then translated into different metrics delivering previously unknown information about either their workout or their game. Among various sports and other star athletes including Manny Pacquiao, Allyson Felix, and Rafael Nadal… LeBron James is of course the ambassador for Nike+ Basketball. The all new Nike Lunar Hyperdunk+ 2012 is on its way slated for 6/29/2012. Check out the videos below.

See other Nike+ Athletes

Mark Parker describes Nike+