30-12-2009
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King James Debuts Black/White/Gold LBJ7 as Cavs Sink Hawks »
LeBron James and the Cleveland Cavaliers generated a playoff-like atmosphere at Philips Arena. The bad news for the Atlanta Hawks was that a disastrous fourth quarter made the game feel like last year’s four straight playoff losses to the Cavaliers. Cleveland has held three straight opponents under 90 points. “That’s what we do,” James said. […]
26-12-2009
LeBron, Cavs Shine in Rout of Kobe, Lakers. LBJ Debuts the Xmas VII. »
The yellow foam hands came flying in from every corner of the lower bowl, sailing onto the court in dozens of frisbee-style arches late in the Cleveland Cavaliers’ dominant victory. LeBron James was more worried than amused by this unusual display of frustration from the Los Angeles Lakers’ fans – and he got a bit […]
24-12-2009
LBJ Records a Triple Double in OT Win in Sac-Town. Cavs End Suns’ Home Game Winning Streak »
LeBron James had 34 points, 16 rebounds and 10 assists for his second triple-double of the season, but it was his defense in the fourth quarter and overtime against rookie Tyreke Evans that proved to be the difference in Cavs’ 117-104 victory over the Kings. When the game got tight, so did Cleveland’s defense. They […]
21-12-2009
MVPuppets Christmas Edition: “Dunking On Reindeer” and More »
One, Two, One, Two… King James and Kobe too. Looks like Santa – with help from Puppet LeBron and Puppet Kobe – was able to show Blitzen who runs the North Pole. After the jump more videos as the self-proclaimed “#1 reindeer in the world” has a message for Santa Claus. Santa has responded with […]
19-12-2009
Cavaliers Grab a Fifth Straight Win. LeBron not a Fan of Tweets. »
Last night, relying on one of the league’s stingiest defenses, the Cleveland Cavaliers hung on to win it against the scrappy Milwaukee Bukcs. Cleveland almost relinquished a late 15-point lead and scored just a single basket in the final 6:34, but their tenacious D proved to be the difference. Btw, no team beats the Bucks […]
15-12-2009
MVPuppets – “Mystery Solved” – Who took LeBron’s Air Max VII? »
With MVP Season II Nike’s goal is to celebrate the universal appeal of this game and its culture. Basketball’s language, music, style and sense of competition. We’ll celebrate Kobe moments and LeBron moments. This year, MVPuppets’ audience won’t just watch, they’ll participate. They’ll view the spots on TV, get involved with the puppets online and […]
12-12-2009
MVPuppets – LeBron Lost His Shoes! – “Mystery of the Missing VII” »
Nike Basketball is showcasing the two most prolific athletes in the game – Kobe Bryant and LeBron James – with the return of the Most Valuable Puppets campaign. Last season, as each had the most dramatic seasons of their careers, Nike introduced Most Valuable Puppets. The campaign, produced by agency Wieden+Kennedy, built upon our stars’ […]
10-12-2009
Cavaliers Drop Two in a Row. King James Debuts the China AMLVII. »
The Detroit Pistons had the “Jordan Rules,” a defensive strategy they employed in an effort to neutralize Michael Jordan. With Cleveland coming into Toyota Center Wednesday night, Houston coach Rick Adelman once again showed off his own set of rules designed to keep Cavaliers’ star LeBron James in check. Or at least limit him to […]
