2007 NBA Finals photo recap: Game One »

Jun 8, 2007 at 3:30 am | lebron-jamesnba-basketball

LeBron James finally scaled the big stage, and like a bunch of burly bouncers, the San Antonio Spurs tossed him off it. James couldn’t solve San Antonio’s stifling defense and the pick-and-rolling Spurs, as fundamental and selfless as ever, outclassed Cleveland in a victory in Game 1 on Thursday night. Every time James took off […]

New Nike LeBron WITNESS campaign »

Jun 7, 2007 at 3:23 am | lebron-jameslifestyle

Nike announced the introduction of a new Witness integrated marketing campaign celebrating superstar LeBron James of the Cleveland Cavaliers and his rise to prominence as he makes the first NBA Finals appearance of his career. The expanded campaign includes digital, print and television advertising and grassroots marketing. The Witness campaign pays tribute to James and […]

2007 NBA Finals photo recap: practice on 6/6 »

Jun 7, 2007 at 2:18 am | lebron-jamesnba-basketball

Check out all the photos from the Cleveland Cavaliers practice on Wednesday prior to start of the 2007 NBA Finals. Game 1 is Today (9 p.m. ET). During practice LeBron James wore the Zoom LeBron IV Remix colorway, which he hasn’t used in this year’s playoffs. We know many people have complained about King James […]

LeBron’s NBA debut – 10/29/2003 vs Sacramento »

Jun 7, 2007 at 12:10 am | around-the-nbalebron-james

Tonight LeBron James is going to make his first ever NBA Finals appearance. After only 4 years since he had joined the Cleveland Cavaliers he was able to guide his team to the biggest stage of basketball. As King James prepares for the finals, we look at the start of his career that got him […]

Welcome to the 2007 NBA FINALS – Cleveland Cavaliers! »

Jun 3, 2007 at 5:38 am | around-the-nbalebron-james

June 2, 2007 – The Cleveland Cavaliers advanced to the 2007 NBA Finals for the first time in their franchise history. King James claims East Crown as he led his team to the most important win in his career. With their Game 6 win over Detroit, Cleveland became just the third team in NBA history […]

2007 NBA Playoffs photo recap: ECF | game 6 »

Jun 3, 2007 at 5:37 am | lebron-jamesnba-basketball

Entering Game 6 Detroit was determined not to allow LeBron James to score at will like he did in his historic performance in Cleveland’s double-overtime Game 5 victory. On the other side, the Cleveland Cavaliers wanted to close-out the Pistons in six games to avoid a possible Game 7 drama. At the end of the […]

LeBron’s legendary performance – silence in the Palace »

Jun 2, 2007 at 4:40 am | around-the-nbalebron-jamesnba-basketball

May 31, 2007 – Mark it down as the official date LeBron James became a legendary NBA player. We all knew he’s a great player we just didn’t realize how much of a great player he is until he finally silenced his critics with one of the best games in the NBA history – a […]

2007 NBA Playoffs photo recap: ECF | game 5 »

Jun 1, 2007 at 5:45 am | lebron-jamesnba-basketball

LeBron James put on an epic display in Eastern Conference Finals pivotal Game 5. Words just can’t describe James’ play in the last game. First of all he scored 29 of his team’s final 30 points including last 25!!! In the fourth quarter and overtime, the Pistons – one of the NBA’s best defensive teams […]