24-10-2014
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LeBron Already Has Two Huge Billboards in Cleveland »
King James’ presence is already being felt in Cleveland. A downtown parking garage recently became home to a four-story Beats Electronics banner showing off James’ Akron tattoo. The King has returned home in the RE-ESTABLISHED 2014 ad. A new commercial for the $200 Powerbeats2 Wireless headphones from Beats by Dre features LeBron James back in […]
07-08-2014
Slimmed Down LeBron Wears Nike Air Tech Challenge Hybrid »
Slimmed down LeBron James has caused quite a stir. The NBA star is drawing plenty of reaction for an Instagram photo that shows off his dramatic weight loss. With his 30th birthday approaching in December, James reportedly cut the carbs out of his diet this summer to reach a leaner frame. The weight loss also […]
08-06-2014
LeBron James Practices in the “Red October” Nike Air Yeezy 2 »
Yesterday, the Miami Heat took part in another media filled shootaround, he gave us a little something to talk about. Once again, LeBron James wore some other Nikes rather than his own Nike LeBron 11 basketball shoes. This time it was the Nike Air Yeezy 2. This isn’t the first time we’re seeing him wearing […]
04-05-2014
Samsung Releases “LeBron” James App Exclusively on Android »
LeBron James has entered his “Zero Dark Thirty” 2.0 mode for the Playoffs, but thanks to Samsung Mobile, you’ll be able to feel closer to King James than ever before as he and the Miami Heat prepare to build upon their first-round sweep of the Charlotte Bobcats. If you’re the owner of a Samsung Galaxy […]
10-02-2014
LeBron Still #1 in Sneaker Sales Among Active Players with $300 Million »
The Nike LeBron X was the first signature shoe for LeBron James to put him head and shoulders ahead in terms of sneaker sales. In 2012 LeBron sales reached a whooping $300 million while other lines reached $50 million for Kobe Bryant, $35 million for Kevin Durant, $25 million for Derrick Rose. Back in December […]
07-11-2013
LeBron James “Rubber City Poem” by Lemon Andersen »
As LeBron James celebrates a full decade in the league, Nike Basketball is proud to commemorate the occasion with the poem “Rubber City Soul” by Lemon Andersen. Ten years ago, Andersen wrote “King,” a piece that paid tribute to James’ ascension into professional basketball. Andersen was invited by Nike to perform his work live in […]
04-11-2013
King James Wears LeBron 11 in Samsung “Always On” Ad »
LeBron James’ feet are a huge topic these days. People even judge him for wearing running shoes in his latest Training Day commercial where he’s in fact running… a lot. The new Samsung spot shows James with his teammates, his family, his trainers and his fans in Miami. The Korean manufacturer debuted the new ad […]
28-10-2013
Nike Launches the LeBron James “Training Day” Campaign & Commercial »
Nike Basketball launches a new campaign, entitled “Training Day” which pays tribute to LeBron James and the contagious passion he has for the sport as he continues to pursue greatness. The campaign depicts the daily training regime that helps make James a champion. It also highlights how James’ passion and joy can inspire spectators to […]
