King James New Tattoos – 2013 Edition – Akron & Est. 1984 »

Oct 20, 2013 at 2:41 am | lebron-jameslifestyle

It’s been a while since LeBron James was able to add some new ink to his body… maybe because the place is running out. The King celebrated his second NBA championship in many ways and getting a new tattoo in the off-season is certainly one way to treat yourself. Back in August, I mentioned about […]

Audemars Piguet Royal Oak Offshore LeBron James Limited Edition »

Oct 18, 2013 at 2:24 am | lebron-jameslifestyle

Last month, the all new Royal Oak Offshore LeBron James Limited Edition was revealed during a press conference in Miami. The 18k pink gold case of the Royal Oak Offshore Chronograph lends an air of luxurious richness while at the same time underscoring the powerful geometry of the case, and is set off by the […]

Nike LeBron 11 Appears in NBA 2K14 Next-Gen OMG Trailer »

Oct 17, 2013 at 5:27 pm | lebron-jameslifestyle

2K Sports today released the first next-generation gameplay trailer for NBA 2K14. The “OMG Trailer” (below) features actual in-game footage captured on a PlayStation 4. It is set to Phil Collins‘ popular song “In The Air Tonight,” one of the 20 tracks selected by cover star LeBron James for the game’s soundtrack. The trailer features […]

LeBron James And His Jacked Up Feet On Vacay In St. Tropez »

Sep 1, 2013 at 4:23 pm | lebron-jameslifestyle

Things are good for LeBron James these days. He’s a two time NBA champion. He is the NBA’s leading shoe salesman – Nike generated $300 million in U.S. retail sales in 2012 for LBJ’s signature shoes. He is about to get married. Seems like there’s a price to pay for all these accomplishments. James and […]

Video // LeBron James Stars in “Just Do It – Possibilities” »

Aug 21, 2013 at 3:50 pm | lebron-jameslifestyle

This year, Nike marks 25 years of the Just Do It campaign with ad challenging public to take on its stars, Serena Williams, Gerard Pique and LeBron James. In its new advert, Nike has called in sporting legends including King James – the NBA’s Most Valuable Player – world number one tennis player Serena Williams, […]

King James Rides a Bike, Wears LeBron 11 Shooting a New Nike Ad »

Aug 18, 2013 at 4:38 pm | lebron-jameslifestyle

It’s been a while since we saw LeBron James in a Nike commercial. Apart from those celebratory championships ads (Ringmaker, Leave a Message), of course. Now, with the LEBRON XI coming to stores in less then two months, he’s been seen shooting a series of scenes in the heart of South Beach for his upcoming […]

King James visits Nike WHQ. Shares Nike LeBron All Black Collection! »

Aug 14, 2013 at 9:11 am | lebron-jameslifestyle

LeBron James was visiting the Nike World Headquarters in Beaverton on August 13th, which led to a very interesting discovery of an All Black Nike LeBron collection. Just a couple of days earlier he hinted a possibility to retro the 2003 Air Zoom Generation, and now we get to see the aforementioned shoe, as well […]

Personally Congratulate LeBron James via Nike’s Leave a Message »

Jun 21, 2013 at 4:53 am | lebron-jameslifestyle

The new Nike Basketball campaign “Leave a Message” celebrates LeBron James’ back-to-back NBA Championship. It acknowledges James’ quest for greatness, told via voice messages from basketball luminaries and influential figures for James, including, Spike Lee, Warren Buffet, Dr. Dre, Coach K, Phil Knight, Drake, Bill Russell and kids from The LeBron James Family Foundation. You […]