23-07-2013
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Rare LeBron Player Exclusive / Friends & Family Exhibition in Manila »
The two-time NBA champion, LeBron James of the Miami Heat, arrived in Philippines Monday afternoon for his much-awaited one-day “Witness History” tour. James’ Manila visit also marks the arrival of basketball stars in the country which includes Kobe Bryant of the Los Angeles Lakers, Derrick Rose of the Chicago Bulls, Dwight Howard and James Harden […]
23-07-2013
Nike Project Lion: LEBRON X Customization Project in Philippines »
Upon the announcement of LeBron James’ one-day visit in Philippines, fans did all they could to get a chance to see King James up close and personal. Thousands (yes, thousands) were in line for days, under the extremities to get those coveted tickets. You’d think that would be the lasting memory from this tour. Nike […]
22-05-2013
LeBron James #4xMVP Art Installation: Wynnwood Miami »
Commissioned by Nike, Derick G & Jonas pay homage to LeBron James for his 4th NBA Most Valuable Player title in 5 years. The piece was revealed in night lights during Miami’s Art Walk on May 11th, 2013. The piece is set to stay up for a full year. It has been set up at […]
25-08-2012
LeBron Plays Voleyball & Ping Pong at Nike+ Festival of Sport 2012 »
LeBron James spent the last day of his Nike China tour making the rounds at the Nike+ Festival of Sport 2012 in Shanghai. The four-day festival is aimed at encouraging sports participation in China and features a variety of sports and superstar athletes, drawing thousands of attendees. LeBron took a break from the courts to […]
23-08-2012
Recap: LeBron Kicks off Nike China Tour in Beijing »
With a new gold medal to go with his MVP award and championship ring, LeBron James made a triumphant arrival in Beijing on August 21st, 2012 to kick off a four-day Nike China tour. It’s LeBron’s seventh visit to China and will include a visit to Shanghai. The tour is part of the Nike’s Find […]
22-08-2012
King James wears LeBron X and Ambassador V on his tour in China »
The upcoming Nike LeBron X made headlines when LeBron James debuted the shoe during the London Olympic Games and helped the USA Basketball team capture the Gold. Now it’s started a debate on how much we, sneakerheads, are willing to pay for signature shoes. Additionally, the shoe has been showcased several times when King James […]
18-12-2011
Recap: LeBron’s UNKNWN Miami Grand Opening Party »
This past Friday, December 16th 2011, LeBron James and a few buddies from his high school days opened a prime boutique in the heart of South Florida, called UNKNWN. UNKNWN is “an edgy positivity towards an abstract destiny,” said co-owner Chris Julian. They carry an array of upscale urban brands such as Tantum, COMME des […]
19-08-2011
The 2011 LeBron James Greater China Tour wrapped up with Opening of Nike Festival of Sport »
The 2011 LeBron James Greater China Tour ended its successful journey with a coaching clinic and the much-anticipated opening day of the first annual Nike Festival of Sport in Shanghai. The Game Changers basketball coaching clinic, held this morning at Shanghai Sports University, is an ongoing program aimed at teaching college students the importance coaching […]
