04-09-2009

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Behind The Scenes: Making Of The LeBron VII Paris Artist Series »

The Paris Air Max LeBron VII Custom edition caused quite a stir around the Internet. The Artist Series for Paris presented the NBA MVP – LeBron James – with not 1 but 3 customized sneakers. Created between 2 Parisian artists – Wu “Nyno” Yue and Stephane “The Mayor” Ashpool – the Paris VII’s really do stand out in front of all other shoes from the Artist Series. Now we can honestly say there’s something special about the Artist VII’s… so special that it’s a pity they won’t make it to retail. No disrespect to other versions, of course. Art is art… not everyone understands it, but those three – Red, Green, and Black – unique shoes are a treat that I’m sure every sneakerhead appreciates. Check out the Paris Air Max LeBron VII in the making…

In expressing the diversity and distinctiveness of Parisian neighborhoods, both artists decided early to work on 3 pairs, rather than 1. Taking symbolism from both the City of Paris and LeBron James, the artists deduced them into 3 colors – Red, for James’ flare and speed on the court as well as the neon lights in Pigalle, the “red light” district of Paris. Black, the color of elegance and honor, James’ off the court persona. Also liken to dark alleys dotted across the Pigalle neighborhood. Finally, Green, the team color of James’ alma mater, Saint Vincent Saint Mary High School, and the ever present youth movement within Paris daily life. Each pair underwent a mix medium treatment. Velvet application covered the last half of the footwear while illustrations, inspired by LeBron’s 6 personal credos, were imprinted with matte or glossy paint, and pencil.