LeBron James ‘More Than A Game’ Tour In Paris Video Recap »

Sep 23, 2009 at 4:20 am | eventslebron-james

Behind The Scenes: Making Of The LeBron VII Paris Artist Series »

Sep 4, 2009 at 7:41 am | lebron-viishoes

The Paris Air Max LeBron VII Custom edition caused quite a stir around the Internet. The Artist Series for Paris presented the NBA MVP – LeBron James – with not 1 but 3 customized sneakers. Created between 2 Parisian artists – Wu “Nyno” Yue and Stephane “The Mayor” Ashpool – the Paris VII’s really do […]

Lebron James Inaugurates the House of Hoops in Paris, Europe »

Sep 4, 2009 at 3:29 am | eventslebron-james

Yesterday morning was the opening of the first House Of Hoops store in Europe, in the area of the Foot Locker Chatelet/Les Halles store in Paris. With the presence of LeBron James, who opened the store from 9 AM to 11 AM, we could find essential elements of this space dedicated to basketball: the wooden […]

LeBron James Takes Trick Shot Arsenal Overseas to Paris »

Sep 3, 2009 at 1:14 pm | around-the-nbalebron-james

LeBron James and Parisian hoop fans gathered Wednesday in Grand Palais – a magnificent glass exhibition hall that was built for the Paris Exhibition of 1900 – to celebrate The King’s new shoes, his documentary “More Than a Game,” and youth basketball. And while waiting for the baskeball camp to begin, LeBron did what he […]

LeBron James Visits Europe. More Than a Game World Tour Hits Paris. »

Sep 2, 2009 at 3:16 am | eventslebron-james

NBA MVP, LeBron James, and Parisian hoop fans gathered yesterday to celebrate the sport of basketball with a youth tournament held at the city’s legendary Grand Palais. The stop in Paris marks the seventh city on the overall LeBron James World Tour, with events occurring in the city from September 1-3. At the “More than […]

3 x Nike Air Max LeBron VII Artist Series Shenyang by Wu Yue and Stephane Ashpool »

Sep 2, 2009 at 1:08 am | lebron-viishoes

During the MTAG activities in Paris LeBron James received three one-of-a-kind customized versions of his latest signature shoe as a gift from local Paris artists Wu “Nyno” Yue and Stephane “The Mayor” Ashpool. Nyno is a Paris-based freelance artist and animator. Born in Beijing in 1983, Nyno and his parents moved to Paris in 1991, […]

Paris Limited Edition Air Max LeBron VII “Passion” Official Pics »

Sep 2, 2009 at 1:07 am | lebron-viishoes

Nike and basketball superstar LeBron James continued the More Than A Game world tour in partnership with Lionsgate in Paris today. In each of the ten cities the tour will visit, Nike will make 123 pairs of the Air Max LeBron VII shoe available at retail. The limited edition shoe aesthetic is white with green […]