01-03-2007

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Ohio State Logos: Nike LeBron LBJ23 »

We’ve seen the Jordan Jumpman brand on the likes of college basketball players on Cincinnati, but – until now – we haven’t seen that LeBron logo show up anywhere. But we have confirmation that when the No. 1 Ohio State Buckeyes basketball team takes the floor at the Big Ten Tournament on March 9 in Chicago, they will be wearing new uniforms. Retailing sources tell that Ohio State is permanently
replacing its swoosh with LeBron James “LBJ23 logo.” Nike will be selling this new gear to coincide with the change.

James said he has become a fan of Ohio State’s No. 1-ranked basketball team. Whether the Buckeyes want to or not, they are about to become fans of James. Starting in the Big Ten Tournament, the Buckeyes will become the first team to wear James’ LBJ23 logo on their uniform and will also be issued James’ signature shoes. In the past, Ohio State has simply worn the standard Nike swoosh.

‘Ohio State is my pick in the tournament,’ James said. ‘I just like the way they play; you got four freshmen out on the court. It reminds me of when I was a freshman in high school and the things we did.’