04-09-2009
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Lebron James Inaugurates the House of Hoops in Paris, Europe »
Yesterday morning was the opening of the first House Of Hoops store in Europe, in the area of the Foot Locker Chatelet/Les Halles store in Paris. With the presence of LeBron James, who opened the store from 9 AM to 11 AM, we could find essential elements of this space dedicated to basketball: the wooden design, Nike and Jordan Brand products, just as well as pictures presenting basketball’s biggest stars sponsored by Nike. For this private opening, before the public one (at 11:30 AM) for the fans who were already waiting at the entry, French Dj Lord Issa and Dj Nas were hosting the place with music for Foot Locker Europe executives and Nike and Jordan Brand representatives. Today will see the opening of House Of Hoops in London, another stop in Lebron James’ More Than a Game World Tour.
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