26-08-2009

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LBJ and Nike Continue Celebration of Basketball with Tour Stop in Shenyang »

LeBron James, and Chinese hoops fans gathered at Shenyang Huo Che-tou Stadium on August 26, 2009, to celebrate the transformative power of basketball as part of James’ World Tour. Shenyang is the second stop after Beijing on the China leg of the tour. The Chinese ancient capital is also the fifth stop on LeBron’s world tour which will span three continents over two months and will focus on youth empowerment, grassroots basketball activities and the introduction of the Nike Air Max LeBron VII. More than 1,300 Chinese basketball fans were expected to turn up for the consumer event where they were inspired to work hard to improve their skills, never give up their vision of becoming great players and serve their community hrough sport. As part of the community celebration, James was presented with an exclusive pair of Nike Air Max LeBron VII’s featuring a Shenyang-inspired design dubbed “Loyalty” created by local artist Ray Lei. In addition, Nike announced the launch of its community program for migrant kids “Let Me Play” in Shenyang at the event During the event, James demonstrated his versatile basketball skills to 23 pre-selected kids from the NIKE All Day Outdoor Basketball training activation program.