Last year, Nike Sportswear introduced the Lifestyle branch of LeBron James’ signature shoes. It was definitely not the first attempt to create a strictly casual oriented shoe under the Nike LeBron brand. Back in 2007, Nike launched the Nike Zoom LeBron Low ST, which did have a decent run. Every once in a while I still get emails from people looking to buy a pair. In 2013, Nike released 4 different colorways of the LeBron X NSW Lifestyle shoes. This season, we’re up to 8 different styles with the LeBron XI NSW Lifestyle, which indicates more focus on casual kicks. The designs are much bolder too… shiny gold BHM’s, Miami Vice, Leopard print, new version of Corks and the presented University Red… all are supposed to draw as much attention as possible. Let us know how do you feel about the ongoing NSW project for King James?