25-03-2013

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Wearing Brons: Duke Blue Devils Bring Out Their LeBron X iDs »

Back in the day it was not that easy to get matching signature shoes for your basketball team without having a sponsoring contract with the brand and/or the athlete. Times have changed and most of the current signature products are available for personalization thanks to the Nike iD platform. Players of the Duke University are a good example of how to use that in your advantage. The Blue Devils have several players equipped with the latest Nike LeBron X iD’s. There are at least 5 different colorways that feature the native team colors – Blue, Black, White and complementary Silver. Continue reading for a detailed look. Shout out to you big dummy. Stay tuned for updates on other teams.