15-08-2009

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Nike Air Max LeBron VII Washington Exclusive “DC is Community” »

Nike and basketball superstar LeBron James continued the More Than A Game world tour in partnership with Lionsgate in Washington D.C. yesterday. In each of the ten cities the tour will visit, Nike will make 123 pairs of the Air Max LeBron VII shoe available at retail. The limited-edition shoe aesthetic is white with green trim, inspired by the school colors of Saint Vincent-Saint Mary High School (SVSM) in Akron, Ohio, where James played basketball. The Washington D.C. limited-edition style is available at the Washington D.C. Downtown Locker Room while supplies last with a suggested retail price of $200 USD. Each limited-edition style includes an image from the Lionsgate film, More Than A Game, which traces James’ journey through adolescence both on and off the court with his teammates from SVSM. These images are inspired by one of James’ six pillars or personal credos – Passion, Fearless, Tradition, Community, Family and Loyalty. The Washington D.C. style represents “Community” and has an image of the SVSM team in a huddle with cheering fans in the background. According to Jason Petrie each city will receive the same SVSM-inspired colorway with a different inset from the film and of course a different name of the city at the heel.

The reason they are the same SVSM color is because the movie is about those guys and their time together playing, largely at SVSM… It’s not about doing different colors for every city, it’s about bring the more than a game story to each city, and that story is heavily tied to svsm (via NikeTalk).