On Saturday Nike released a new commercial featuring their two NBA stars – Kobe Bryant and LeBron James – as puppets! Both LBJ23 and KB24 are arguably the best basketball players in the post-Jordan era. Over the last 4 years they have split All-Star MVPs between each other (two a piece). Also, the MVP award for the regular season went to Kobe (last year) and LeBron (this year). Both All-Stars reached the NBA Finals (Kobe in 2008, LeBron in 2007), but failed to capture the ultimate goal. Now they are hungrier than ever. Everybody is rooting for the NBA Finals confrontation. Apparently, Nike is also expecting this. This new spot is called “Chalk”, but new versions will follow soon.