“Chalk” Nike Zoom LeBron VI Commercial Featuring LeBron James »

Nov 25, 2008 at 3:45 pm | lebron-jameslifestyle

This Thanksgiving holiday Nike will debut its latest television commercial, “Chalk,” which features basketball star LeBron James. The 30 and 60-second U.S. television spots draw its inspiration from LeBron’s pre-game ritual of tossing talcum powder into the air at the scorers’ table before each home and away game. The pre-game ritual of LeBron has become a symbol of the ultimate “Just Do It” moment. The ad campaign, produced in cooperation with Portland, Ore.-based advertising agency Wieden+Kennedy is part of Nike’s integrated marketing and communication support for LeBron’s latest signature sneaker ? the Zoom LeBron VI. The ad will begin airing on Thanksgiving Day during the nationally televised pro football games. It will run on major networks and cable channels including ESPN, ABC, Fox, CBS, BET and MTV. The campaign will also be featured on www.nikebasketball.com. In addition to LeBron James, the commercial also features cameo appearances by basketball players Greg Oden, LaMarcus Aldridge, Brandon Roy, Daniel Gibson, Anderson Varejao, J.J. Hicks and platinum recording hip-hop artist Lil Wayne. Preview both spots below. Source: NIKE.

  • Just wanted to say HI. I found your blog a few days ago on Technorati and have been reading it over the past few days.

  • JH

    For all you Cleveland fans – wave goodbye to your star Lebron. Do you guys ever wonder why he wears all these new shoes when in New York and makes such a big deal out of playing at MSG? BECAUSE he wants to be there! What can be bigger for him to be playing in the sports capital of the world. The Nike Zoom Lebron VI “big apple” is just foreshadowing the imminent. my thoughts http://jib-sports-culture.blogspot.com/2008/11/lebron-vi-big-apple-foreshadows-lebron.html

  • Pingback: Chalk Ad Behind the Scenes Video Including LBJ Interview | NIKE LEBRON - LeBron James - News | Shoes | Basketball()

  • dan

    Does anyone else see the subliminal drug undertones of this ad? How can a promotional group use the song “Candy Man” while displaying flowing white powder without someone making a connection between the two? I suppose the long thick line of powder on the chalk tray was unintentional also.

  • ALEC

    [quote comment=”22626″]Does anyone else see the subliminal drug undertones of this ad? How can a promotional group use the song “Candy Man” while displaying flowing white powder without someone making a connection between the two? I suppose the long thick line of powder on the chalk tray was unintentional also.[/quote]
    Not only that but having lil wayne wiping a white substance off his sneakers? What could that be?

  • rating

    i believe garnett started the “chalk” idea… biters

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