24-12-2008
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Happy Holidays from the Cavaliers, LeBron and Nike »
WITNESS TeeOn Christmas night the Cavaliers will host the Washington Wizards in a nationally broadcast game on TNT at 8:00 p.m. It will be a festive holiday evening that will include a JUST DO IT moment when every fan in attendance is invited to join LeBron in his chalk throwing ritual following player introductions and […]
09-10-2008
WITNESS GOLD Nike Zoom LeBron VI UWR USA Basketball »
We continue to follow up the news on the soon-to-be-released Zoom LeBron 6. This weekend the limited “United We Rise” version will be released at the House of Hoops (New York). Also, an Asian release is expected shorty after the U.S. The public version is a little different from King James’ Player Exclusive. The design […]
11-05-2008
LeBron James X Nike 2008 Witness Internet Ad »
For the past two years, when the Cleveland Cavaliers regain their place in NBA’s best sixteen, Nike and LeBron James created and utilized the WITNESS ad campaign. In 2006 there were two tv commercials depicting Cleveland fans supporting their local hero: #1 | #2. A year later there appeared another tv spot using the We […]
13-11-2007
Nike WE ARE ALL WITNESSES poster available for purchase »
In order to commemorate LeBron’s 2007 NBA Playoffs run Nike is selling the WE ARE ALL WITNESSES poster and poster tube at the Cavaliers team shop. The only place in the world where you can buy the poster is at the CAVS Team Shop at the Quicken Loans Arena. They are selling for $20. The […]
07-06-2007
New Nike LeBron WITNESS campaign »
Nike announced the introduction of a new Witness integrated marketing campaign celebrating superstar LeBron James of the Cleveland Cavaliers and his rise to prominence as he makes the first NBA Finals appearance of his career. The expanded campaign includes digital, print and television advertising and grassroots marketing. The Witness campaign pays tribute to James and […]
