18-04-2011
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Lion & Lamborghini – Jason Petrie Explains Evolution of LEBRON 8 »
Videos like these really should get a better exposure. I’m sure more fans would appreciate an insight into the design of King James’ shoes. In this case, Nike footwear designer Jason Petrie gives a presentation to select media in Miami about the creative process that went into designing the Nike LeBron 8 PS and the […]
13-04-2011
Jason Petrie Breaks Down Final Stage of the Eight – LeBron 8 P.S. »
13-01-2011
Video: Nike Air Max LeBron 8 V2 – Lion Commercial »
25-10-2010
Video: Nike X LeBron James 8 “Rise”. What Should LeBron Do? »
This isn’t about what LeBron James has done, or hasn’t done. This is about the difference between the expectations others may have of him versus the expectations he has of himself. What should he do? The answer is a question. This is how Nike is approaching the new King James era… with a unique stance […]
18-10-2010
Interview with Jason Petrie at House of Hoops Miami on Future of Nike LeBron 8 »
Not good news. Jason Petrie – the lead designer on all LeBron’s sneakers since the VII – was interviewed during the Grand Opening of the House of Hoops Miami and things he said will not make sneakerheads happy. He explained a lot about the Nike LeBron 8 and that’s great, but he also touched on […]
30-09-2010
Beats by Dr. Dre – Power Beats – LeBron Headphones Commercial »
Music has always been a driving force in LeBron‘s game, and now it can bring out the best in yours. Powerbeats by Dr. Dre is the first high-performance headphone to combine the latest technology with the sonic superiority and innovative style that is synonymous with the Beats by Dr. Dre brand. Super sleek and ultra […]
24-09-2010
Video: Nike Air Max LeBron VIII “Transformation is Unstoppable” »
Here’s an official teaser from Nike Basketball presenting LeBron James’ eight signature sneaker – the Nike Air Max LeBron VIII. Of course, we’ve already seen much more than that, but on September 30th, 2010 Nike is going to do the official unveiling of the VIII. Expect lots of videos, interviews and other media to roll […]
02-09-2010
Video: LeBron James First Practice as a Member of the Miami Heat »
Right now it’s hard to imagine LeBron James playing for the new team. I mean, we all know what happened… he’s changed teams, he took his talents to South Beach, but it’s been absolutely unreal. I won’t believe it’s 100% true until the very first game. We can all prepare for the big day, buy […]
