12-01-2009
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LeBron James – Brace Yourself – 1.18.09 »
The viral marketing for an upcoming campaign involving LeBron James has begun. In this short video, LeBron James speaks of following his first passion which leaves the door wide-open as the rumors begin to swirl. Among the front-running speculation is that either James will debut a rap single or feature some how in his other […]
27-11-2008
Chalk Ad Behind the Scenes Video Including LBJ Interview »
We published the full version of the “Chalk” ad two days ago and today we give you a behind the scenes interview with LeBron James as he describes the concept of the commercial. Tune in to see King’s thoughts as well as some commentary from Portland Trail Blazers finest – Brandon Roy, LaMarcus Aldridge and […]
27-11-2008
Lebron ‘King’ James Dunks on Entire Atlanta Hawks Team »
Remember LeBron’s Free Throw Line Dunk from two weeks ago? His recent games prove he can’t be a human being. Either that or he is some highly evolved version of a human being that is way ahead of his time. Not only is he putting up ridiculous stats night in and night out, but his […]
25-11-2008
“Chalk” Nike Zoom LeBron VI Commercial Featuring LeBron James »
This Thanksgiving holiday Nike will debut its latest television commercial, “Chalk,” which features basketball star LeBron James. The 30 and 60-second U.S. television spots draw its inspiration from LeBron’s pre-game ritual of tossing talcum powder into the air at the scorers’ table before each home and away game. The pre-game ritual of LeBron has become […]
14-11-2008
Free Throw Line LeBron James Dunk Video »
LeBron James had an awesome dunk earlier this week in the game against the Bucks. Watch the James LeBron free throw line dunk video below. Although LeBron wasn’t exactly at the free throw line, it was pretty damn close! James made the dunk with an ease. And yes… that was during a regular NBA game […]
06-11-2008
DNA of LeBron James: Vision – Mind – Voice – Heart »
Check out this new video feature posted on NikeBasketball.com – DNA of LeBron James: Vision – He sees things happen before they happen. When he drives and is hemmed in inside the lane, he is always able to kick out to the open man. Teammates know they have to be ready because LeBron’s passes can […]
29-10-2008
Nike Basketball Launch a New Feature – Story of the Six »
LeBron James kicked off the NBA season showcasing, of course, his latest signature shoe – Zoom LeBron VI. Check back in a while for the pics from the game. For now let’s focus on the shoes alone. Nike Basketball launched a new section on their website dedicated to, as they call it, “The Six”. Apart […]
01-01-2008
LeBron’s Top Ten 2007 NBA Plays »
Welcome in 2008! Last year was great for all LBJ fans, both shoes and basketball wise. To start things off we introduce a highlights video presenting LeBron James’ Top Ten Plays from 2007. Most players don’t get their own Top10 in a year, but in 2007, King James made enough spectacular plays to have a […]
