LeBron – “My Game Is Made Outside” »

Jul 18, 2007 at 3:49 pm | lebron-jameslifestyle

Here are four videos from Nike Summer Hoops 2007. They tell a story of how LeBron James started his basketball journey by playing outside with his close friends, just like everyone of us. Till this day they are a big part in his life and they are know as the “Four Horsemen”. This videos promote […]

James is nominated for four 2007 ESPY Awards »

Jul 3, 2007 at 10:46 am | lebron-jameslifestyle

James will co-host the 2007 EPSY Awards on July 15th with ABC late-night talk show host Jimmy Kimmel at 9PM EST. He is nominated in four out of 38 categories. LeBron is nominated for Best Male Athlete where he faces tennis’ Roger Federer, the NFL’s Peyton Manning and LaDainian Tomlinson and golf’s Tiger Woods. King […]

LeBron James becomes a dad for a second time »

Jun 15, 2007 at 4:31 am | lebron-jameslifestyle

LeBron James’ girlfriend, Savannah Brinson, gave birth early Thursday to the couple’s second son, Bryce Maximus James. Keith Estabrook, a spokesman for the Cleveland Cavaliers star and his family, said Bryce weighed 8 pounds, 6 ounces and was 21 inches long. He was born at 12:51 a.m. at Cuyahoga Falls General Hospital, near his father’s […]

LeBron James Witness stories »

Jun 14, 2007 at 12:54 am | around-the-nbalebron-james

In order to celebrate this year’s LeBron James’ achievements nikebasketball.com prepared a series of the WITNESS stories. They provide a coverage of King James’ career as a professional basketball player beginning in 1999 at St. Vincent St. Mary High School. For those who are not familiar with LeBron’s history it’s a nice way to catch […]

New Nike LeBron WITNESS campaign »

Jun 7, 2007 at 3:23 am | lebron-jameslifestyle

Nike announced the introduction of a new Witness integrated marketing campaign celebrating superstar LeBron James of the Cleveland Cavaliers and his rise to prominence as he makes the first NBA Finals appearance of his career. The expanded campaign includes digital, print and television advertising and grassroots marketing. The Witness campaign pays tribute to James and […]

A second look at LeBron’s new tattoos »

May 9, 2007 at 1:49 am | lebron-jameslifestyle

[Two days ago] we wrote about LeBron’s new tattoos on his triceps. Here is a couple of better photos from the second game againts the New Jersey Nets. Now you can see both tattoos at the same time. From Playoffs 2007

LeBron’s new tattoos »

May 7, 2007 at 2:43 am | lebron-jameslifestyle

During 6 days rest waiting for the next opponent LeBron James got a new tatoo on his arm. Technically it’s two tattoos but they are a part of one obviously. He got a script “L” on his left tricep and a script “J” on his right which of course are his initials. Round 1 Game […]

LeBron buys interest in bike maker »

Mar 28, 2007 at 1:50 am | lebron-jameslifestyle

LeBron James is becoming as aggressive with his investments as he is on the basketball court. The 22-year-old Cavaliers star has acquired a minority interest in Cannondale Bicycle Corp., a performance-bike manufacturer, the Connecticut-based company said Monday. James teamed up with Cannondale last year for his annual summer King for Kids Bike-a-thon charity event in […]