04-12-2007
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LeBron James – LeBron Inc. – Fortune Magazine »
A very interesting article, that appeared on Fortune, talks about Lebron and his vision to building a billion-dollar brand. After Lebron’s stunning and historic performance in Game 5 of the Eastern Conference Finals against the Detroit Pistons, he extended his possibilities thanks to this “one of the all-time performances in NBA history.”. Nike’s executives realized […]
02-12-2007
LeBron James – The Motivated Man – Men’s Health »
LeBron James was on the cover of the November 2007 issue of Men’s Health magazine. What’s cool about this magazine package is that not only do you get to read an inspiring article about LeBron, skillfully written by Mike Zimmerman, but you also a free, exclusive poster of LeBron’s Secret Workout. The poster also gives […]
29-11-2007
LeBron James live on the 12/12 Nike HOOPSTALK show »
Nike Hoopstalk gives you a change to get inside the game and talk live with the biggest names in basketball. Each week people have an opportunity to ask professional athletes and coaches their own questions. For more info about the Nike HOOPSTALK show go to NikeBasketball.com, where you can find all the rules on how […]
21-11-2007
LeBron James Family Foundation Host Thanksgiving »
LeBron James and The LeBron James Family Foundation hosted “Show Time, Meal Time, Family Time” a special event for underserved children and their families in his hometown of Akron and Cleveland. On Sunday afternoon, LeBron joined over 200 families at the University of Akron for a Thanksgiving meal and a movie, “Mr. Magorium’s Wonder Emporium”. […]
07-11-2007
Another new LBJ feature at NikeBasketball.com »
Nike is really feeding all LeBron fans this year. Whether it’s the shoes or his background stories and now even his on-court moves. Learn the secrets of LeBron’s Crossover, his Fadeaway, his work in the post and how he breaks down every defense in his path. See it from all angles, then watch and learn […]
01-10-2007
LeBron James US Skills Academy recap »
The best High School players in the nation came together in a star-studded skills academy that took place in Akron, Ohio back in July. Elite instructors, college coaches and LeBron showed them everything a young basketball player needs to excel. This video shows The King wearing his latest sneakers Nike Zoom LeBron V for the […]
27-09-2007
Kanye, LeBron to kick off ‘SNL’ season on Sept. 29 »
Chart-topping hip-hop artist Kanye West and NBA superstar LeBron James have signed on to headline “Saturday Night Live’s” 33rd season premiere in New York. This marks the second time West will perform on an “SNL” season opener, NBC said. The first episode of the new season of the sketch comedy show is slated to air […]
26-09-2007
LeBron, Sharapova pose together, team up against poverty »
World-renowned photographer Patrick Demarchelier photographed both stars for a new series of UNDP pro bono advertisements for the promotion of the Millennium Development Goals. Maria Sharapova, United Nations Development Programme Goodwill Ambassador, has invited NBA star LeBron James to “Team Up Against Poverty” on a new UNDP advertisement to garner support for achieving the eight […]
