30-05-2008
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NBA 2008 MVP: A Race to Remember – LeBron James »
Coming off a Finals appearance in 2007, LeBron James faced enormous expectations in 2007-08. He responded with a remarkable campaign in which he helped make the MVP race one of the most interesting in league history. Watch the video about LeBron’s basketball career and his attachment to his family and his hometown – Akron, Ohio. […]
26-03-2008
LeBron James shoots new ad with Glaceau VitaminWater »
To launch an endorsement partnership with the sports drink VitaminWater, Cleveland’s superstar filmed a TV commercial on Tuesday in which he stars as a nattily attired defensive attorney trying to win a case. Trading in his Cavaliers jersey, shorts and signature sneakers for reading glasses, an expensive Ralph Lauren suit and black Gucci leather shoes, […]
15-02-2008
LeBron signs sponsorship deal with State Farm Insurance »
Insurance giant State Farm said Wednesday that it has signed an endorsement deal with James, a State Farm customer since 2004. “LeBron’s brand resonates with young people,” Pam El, State Farm’s vice president of marketing, said in a news release. “Our relationship will be focused on helping connect our State Farm brands and products — […]
13-12-2007
Lebron is No. 1 on list of richest young celebrities »
In addition to his collection of All-Star MVP and Rookie of the Year titles, LeBron James, the likable forward for the NBA’s Cleveland Cavaliers, can cram another honorific on his crowded mantelpiece. King James — as he is known by his army of fans — tops Forbes’ 20 Under 25 list of the Top-Earning Young […]
11-12-2007
A friendly reminder – Join LeBron at Nike Hoopstalk tomorrow »
All eyes are focused on this week’s guest of the Hoopstalk show – LeBron James. He was the most highly rated player to ever come out of high school and quickly became a living legend in the NBA. This three-time NBA All-Star is on a quest to take Cleveland back to the NBA Finals and […]
10-12-2007
Hot 97 X LeBron James “Give to the Game” campaign »
Lebron James in collaboration with Hot 97 radio is running a campaign called “GIVE TO THE GAME”, where the NYC area that collects the most old shoes will win a basketball court. Come out and donate your old kicks to Lebron James’ “Give to the Game” shoe drive. The drive will take place throughout the […]
06-12-2007
Join LeBron James live on the 12/12 HOOPSTALK show »
Just like we reported last week LeBron James is going to be the next guest on the upcoming HOOPSTALK show on the 12th of December. Join LeBron on HOOPSTALK as he talks about his new shoe, how he’s coping with his injury, his high school days, Cleveland’s drive to return to the finals and Beijing […]
06-12-2007
LeBron James X Hot 97 – Give to the Game »
The game has given so much to us all. Join LeBron and give back. Think of all youâÂÂve gotten from basketball â the buzzer-beaters, bragging rights, teammates and friends, hometown pride â but have you ever thought about giving back to the game? NowâÂÂs the time New York, and LeBron is leading the charge. For […]
