21-06-2013
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NIKE Celebrates LEBRON JAMES’ Back-to-back CHAMPIONSHIPS »
Nike launches a new campaign to honor LeBron James’ second straight championship. After clinching tonight’s Game 7 victory, James helped lead Miami Heat to become only the fourth team in the League to win back-to-back titles. The new Nike Basketball campaign “Leave a Message” debuted immediately following Miami’s victory on digital and social media channels. […]
06-05-2013
Nike Celebrates James’ 4th MVP with the LeBron X “What the MVP” »
Nike is celebrating LeBron James’ fourth MVP award with a special edition LEBRON X “What the MVP” shoe and a new “Witness History” campaign. To mark the historic honor, James is wearing a special edition LEBRON X MVP shoe specifically designed by Nike Basketball to commemorate this achievement. The vibrant LEBRON X MVP shoe fuses […]
10-04-2013
Nike Introduces Elite 2.0+ Including Nike LeBron X P.S. Elite+ »
With the playoffs promising gold, Nike Basketball unveils the Nike ELITE Series 2.0+ to celebrate the players’ achievements in the final stretch to ultimate victory. The gold-accented LEBRON X PS ELITE+, KOBE 8 SYSTEM ELITE+ and KD V ELITE+ incorporate the most innovative materials and design techniques. The elegant white and black colorways feature a […]
20-03-2013
Nike Unveils Elite Series 2.0 Including LEBRON X PS ELITE Superhero »
Nike is very good at keeping things under wraps. Although we did a couple of looks at the LeBron X P.S. Elite, it’s now time for the Swoosh to officially announce the new Elite series. Modern-day athletic superheroes LeBron James, Kobe Bryant and Kevin Durant showcase an uncanny skill-set, which is now complemented by footwear […]
22-01-2013
Nike Unveils the Extraterrestrial LeBron X All-Star Game Edition »
LeBron James, Kobe Bryant and Kevin Durant receive special shoes commemorating Houston’s deep tie to space exploration. This includes a special edition of the Nike LeBron X. An indestructible force originating from fictional Nike Space Program (NSP) planet NSP-LJ6, LeBron James’ dominance was born from the volcanic surface in the planet’s mantle. He is rumored […]
19-12-2012
Nike Unveils the 2012 Christmas Pack – Kobe, Durant and LeBron »
Santa Claus is making a special delivery to basketball fans worldwide with three special colorways debuting in stores on December 26th inspired by LeBron James, Kobe Bryant, and Kevin Durant. These three new colorful Christmas shoes will be available in limited quantities at select retail stores and Nike.com and are sure to motivate basketball fans […]
12-08-2012
LeBron James and Nike Basketball Debut the NIKE LEBRON X+ »
LeBron James is continuing one of the most successful seasons by any individual player in basketball history. This success can be attributed to the relentless dedication he?s taken to perfecting his game over time. Forged by time, heat and pressure, the diamond is a precious and unbreakable gemstone that provides design and metaphoric inspiration for […]
10-08-2012
Nike Unveils LeBron 9 +Elite LeBron James Championship Pack »
Nike Basketball pays tribute to LeBron James and his first Championship with a limited edition footwear pack launching tomorrow, August 11. Worn by James the first game after being awarded the 2012 MVP Award, the LEBRON 9 MVP features striking team colors. A gradient fade from red to black with yellow detailing comprise the upper, […]
