06-05-2013

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Nike Celebrates James’ 4th MVP with the LeBron X “What the MVP” »

Nike is celebrating LeBron James’ fourth MVP award with a special edition LEBRON X “What the MVP” shoe and a new “Witness History” campaign. To mark the historic honor, James is wearing a special edition LEBRON X MVP shoe specifically designed by Nike Basketball to commemorate this achievement. The vibrant LEBRON X MVP shoe fuses the unique colorways and designs of each style in the LEBRON X series, which James debuted in August 2012. The design details, including MVP on the shoe tongue, weave the story of James’ incredible journey over the past year. It’s a path that has seen him striving for excellence by perfecting his shooting efficiency, assists and rebounds to cut through defense effectively as an individual and as a team. Along the way, James has traveled from the courts of London to the hardwood arena of Miami, achieving victory in an extraordinary 27-game winning streak. With the release of the LEBRON X MVP shoe, Nike pays tribute to a player who has earned his place in basketball history through his unwavering dedication to the pursuit of greatness. The LEBRON X MVP shoe will be available in limited quantities at select retailers in North America and China soon. Hopefully it will happen this season.