22-10-2013
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Official Unveiling of LEBRON 11 Forging Iron That Drops Next Month »
After several unofficial looks, it’s time for Nike’s official unveiling of the Nike LeBron XI “Forging Iron”. Before the season starts, the heat is already on. Nike pays tribute to the process that forms iron with the LEBRON 11 Forging Iron colorway. Its unique blend of colors is taken from the molten metal’s metamorphosis. The […]
14-10-2013
Nike LeBron Retrospective – “A Decade in the Making” »
The “LeBron James: A Decade in the Making” interactive experience details the first decade in LeBron’s on court evolution, highlighting the signature shoes that have been there every step of the way. The interactive experience also looks ahead to the next decade of this superstar athlete’s journey using the LEBRON 11 as the starting point. […]
11-10-2013
Footwear Fit for The King: Nike LeBron 11 Lifestyle »
For Holiday ’13, the Nike Sportswear LEBRON 11 Lifestyle inspiration was found in the duality of James’ off-court life. For starters, comfort was paramount: even with casual aesthetics, the injected Phylon and compression-molded heel provide the necessary support needed in a post-game recovery shoe. The interior tells a story of luxury, one that draws design […]
10-10-2013
Nike Unveils LEBRON 11 Gamma Blue. Confirms 11/16 Launch. »
Nike has officially unveiled the Gamma Blue Nike LeBron XI confirming the release date set for November 16th, 2013. Unlike the Parachute Gold colorway, which goes by many names, the Gamma Blue LeBron XI is simply Gamma Blue. This special LEBRON 11 style highlights a new approach to containment, support and natural motion… created in […]
25-09-2013
NIKEiD LEBRON 11 Set to Debut on October 7th in 3 Options »
Beginning October 7th, consumers can customize the LEBRON 11 through NIKEiD with more options than ever before. NIKEiD enables athletes to create their own player edition footwear and express their unique style on and off the court through bold colors, chroma color-shifting options, paint speckle, and glow-in-the-dark materials. NIKEiD took insights from LeBron and brought […]
24-09-2013
Nike Introduces LEBRON 11 & Revolutionary Hyperposite Technology »
Showcased on the LEBRON 11, Nike Hyperposite technology is the innovative line of defense that makes LeBron James’ latest protective suit the most advanced ever. James is a warrior who’s sprinting, leaping, dunking, shooting and passing with a combination of weight and speed that’s seemingly superhuman. He needs protection, containment and responsiveness that’s equally revolutionary. […]
28-08-2013
King James Unveils LEBRON XI “Terracotta Warrior” Limited Edition »
For his new signature shoe, LeBron James has consistently fed back to his shoe designers that he wants to feel locked down, as if the shoes are an extension of his feet, for the 1,000+ directional changes he makes per game. Nike Basketball designers aim to build on the strengths of his game and provide […]
28-08-2013
Nike Officially Unveils LEBRON 11. King’s Pride Launches Oct. 12. »
The number 11 represents new beginnings and is a step beyond a celebrated tenure. Starting his 11th year in the league, with two gold medals, two championship rings and four MVP trophies, LeBron James continues to succeed by constantly improving his game. Designed to provide a protective suit for James’s unique style of play, the […]
