15-12-2009
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MVPuppets – “Mystery Solved” – Who took LeBron’s Air Max VII? »
With MVP Season II Nike’s goal is to celebrate the universal appeal of this game and its culture. Basketball’s language, music, style and sense of competition. We’ll celebrate Kobe moments and LeBron moments. This year, MVPuppets’ audience won’t just watch, they’ll participate. They’ll view the spots on TV, get involved with the puppets online and […]
12-12-2009
Air Max LeBron VII HWC Close Up. Cavs Beat Blazers at Home. »
The Cleveland Cavaliers wore their new Hardwood Classic uniforms for the second time this season. Finally, we got a close up photo of LeBron’s hottest shoes this year – the HWC PE. Featuring Royal Blue Flywire upper with Orange Flywire threads, big White swoosh with Orange trim, White midsole and an eye-popping Orange Max Air […]
12-12-2009
MVPuppets – LeBron Lost His Shoes! – “Mystery of the Missing VII” »
Nike Basketball is showcasing the two most prolific athletes in the game – Kobe Bryant and LeBron James – with the return of the Most Valuable Puppets campaign. Last season, as each had the most dramatic seasons of their careers, Nike introduced Most Valuable Puppets. The campaign, produced by agency Wieden+Kennedy, built upon our stars’ […]
10-12-2009
Cavaliers Drop Two in a Row. King James Debuts the China AMLVII. »
The Detroit Pistons had the “Jordan Rules,” a defensive strategy they employed in an effort to neutralize Michael Jordan. With Cleveland coming into Toyota Center Wednesday night, Houston coach Rick Adelman once again showed off his own set of rules designed to keep Cavaliers’ star LeBron James in check. Or at least limit him to […]
05-12-2009
MVPuppets – “We’re Back” – LeBron James & Kobe Bryant »
Looks like Puppet LeBron and Puppet Kobe are back again this season. Last season ended with Puppet Kobe celebrating his fourth cookie while Puppet LeBron spent time at home with Lil’ Dez. This season begins with the MVPuppets arguing over the age-old question: who would win in a fight between a lion and a black […]
05-12-2009
Cavs Handle Bulls. James Named POTM. Debuts Pink Nike LBJ7. »
About 30 minutes before tip-off of the last night’s match up, LeBron was named Eastern Conference Player of the Month for the 12th time in his career. James, who’s won the award four times for the month of November, averaged 29.2 points on .523 shooting, with 6.7 rebounds and 8.0 assists per contest, leading the […]
03-12-2009
Cavs Go Retro and Cool Down Suns. LeBron Debuts the HWC LBJ7. »
On Wednesday night, the Cavs displayed depth, versatility, unselfishness and chemistry. They cut to the basket, swung the ball, hit the open man, made perimeter shots and pounded the ball underneath. It was a basketball workshop, the type of display you would expect from a team that has won 10 of its last 12 games. […]
26-11-2009
Cavs on a 3-Game Winning Streak as They Outlast Pistons in Motown »
The Pistons team that Cleveland dropped in four straight games last postseason was a shadow of the teams that dominated the decade. And right now, the shorthanded Pistons team the Cavaliers faced on Wednesday is a shadow of that team. The Wine and Gold were simply too much for the scrappy young Pistons on Thanksgiving […]
